Meet the Amazing Founder of FSB Associates, Successfully Promoting More Than 2,000 Books

Fauzia Burke, a Pakistani Immigrant, is a Genuine American Success Story

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Fauzia Burke and her team at FSB Associates specialize in creating online awareness for books and authors. 

Since Fauzia launched her specialty marketing and publicity firm in 1995, FSB has orchestrated more than 2,000 successful book publicity campaigns, including those for award-winning actor Alan Alda; mega-authors Ken Blanchard and Brian Tracy, South Beach Diet guru Dr. Arthur Agaston, entrepreneur and publisher Arianna Huffington; broadcaster Mika Brzezinski; former U.S. Senator Bill Bradley, and Jordan Goodman, America’s Money Answers Man.

Fauzia, herself, is the author of “Online Marketing for Busy Authors – a must-read for any writer who doesn’t want to see his or her book make an express trip to the Bargain Books shelves at Barnes & Noble.

This week, in an extended interview, host and award-winning journalist Dean Rotbart talks with Fauzia about good PR, but more importantly, they detail how authors and publishers can successfully sell their books online.

Refreshingly, as you’ll hear, when Dean asks Fauzia a straight question, she gives him a straight answer. Questions include:

  • Can you make money writing books?
  • Does celebrity fluff sell better than quality research and writing?
  • Do mainstream publishers do a good job promoting their books?
  • How often has FSB failed to promote a book successfully?

Fauzia – a Pakistani immigrant who arrived here in 1981 and was raised by a single mom – is a genuine American success story, an inspiration, and an entrepreneur who has helped hundreds of authors fulfill their own dreams. 

Listen and Profit Now™ as she shares her inspirational journey – both business and personal.

Photo: Fauzia Burke, FSB Associates
PostedJuly 22, 2019
Monday Morning Run Time: 1 Hour 11 Minutes

The ‘Sound’ of Your Company or Product Merits Close Attention

David Ciccarelli’s Voices.com is the World’s Largest Marketplace for Voice Overs

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What your company or product “sounds” like is an essential component of its success.

When companies including Microsoft, Cisco, GoDaddy, and Shopify need to hire talent to be the voice of their commercials and other scripts, they look to Voices.com – the world’s largest online marketplace for voice over products and talents.

Since David Ciccarelli and his wife Stephanie wrote their business plan for Voices.com on a napkin back in 2005, they have expanded into 160 countries, bringing talent and clients together, and raising more than $20 million in venture capital.

This week David shares his entrepreneurial wisdom with host Dean Rotbart. No scripts. No second takes. Just the unvarnished voice of hard-fought experience.

Photo: David Ciccarelli, Voices.com
Posted: July 15, 2019
Monday Morning Run Time: 44:14

The Japanese Art of ‘Making Peace with Your Money’ Arrives in the U.S.

Mega-Author Ken Honda Shares his Zen-Like Secrets for Greater Success and Happiness

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Can a Zen-like philosophy of money translate into greater success and happiness for American business owners and entrepreneurs?

Ken Honda, a bestselling author in Japan who is known there as the “Zen Millionaire” believes it can, which is why he just published his first English-language book: Happy Money: The Japanese Art of Making Peace with Your Money.

Honda, no relation to the automotive family, tells host Dean Rotbart in an interview from Tokyo that how we think and feel about money is as important to wealth accumulation as where we invest it.

Even those who have very little money can profit by making sure that the resources they do have are “happy,” Honda contends.

Photo: Ken Honda, Happy Money
Posted: July 8, 2019
Monday Morning Run Time: 29:43

Two Living Legends of Marketing Offer You Actionable Tips for Success

Tag-Team Genius: The Wizard of Ads, Roy H. Williams, and The Digital Marketer, Ryan Deiss

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On a special edition of Monday Morning Radio, to mark the launch of its 8th season, host Dean Rotbart flew to Austin, Texas, and, in the inner sanctums of The Tower at Wizard Academy, brought together two of the world’s marketing legends: The Wizard of Ads, Roy H. Williams, and The Digital Marketer, Ryan Deiss.

It’s no exaggeration to say that a one-hour private consultation with either Roy or Ryan would easily command a king’s ransom from their legions of fans. Put Roy and Ryan together, combining their expertise, and no small business owner or entrepreneur can afford to miss the priceless insights they deliver.

But put away your checkbooks. Dean’s exclusive conversation with Roy and Ryan is available right now, for free, compliments of MondayMorningRadio.com.

Photos: Roy H. Williams (l) and Ryan Deiss; Overhead view of The Tower at Wizard Academy
Posted: June 24, 2019
Monday Morning Run Time: 1 hour 15 minutes

Entrepreneurial Gems from Richard Kessler, the Diamond Engagement Ring ‘King’ of Wisconsin

Kessler’s Diamonds Struggled for Eleven Years Until Its Owner Discovered This Winning Formula

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Richard Kessler was the diamond engagement ring “King” in the state of Wisconsin for 35 years. His ubiquitous radio commercials, created in conjunction with Roy H. Williams Marketing, were legendary in the state, and not only were his retail jewelry stores extraordinarily successful, Richard also became a well-known local personality and philanthropist.

One of the first and most popular guests ever on Monday Morning Radio, Richard recently retired from the jewelry business and is now on to other pursuits. But the techniques he used to build Kessler’s Diamonds – including instituting an employee stock ownership plan – remain invaluable gems.

For flawless entrepreneurial advice, clarity, and value, host and award-winning journalist Dean Rotbart assures listeners that his latest conversation with Richard is pure gold. 

By the way, if you’d like to hear Dean’s full interview with Richard from back in July 2012, all you need to do is click here.

Photo: Richard Kessler, Founder, Kessler’s Diamonds
Posted: June 10, 2019
Monday Morning Run Time: 49:40

It Is Our Struggles, More Than Our Successes, That Forge Great Leaders and Entrepreneurs

Bobby Herrera’s Meteoric Rise as CEO of Populus Group Is Rooted in Life’s Hardships

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In his new book, The Gift of Struggle – out today from Bard Press, Bobby Herrera tells the true-life story of how the hardships he faced as one of 13 children in a Mexican migrant family, provided him the drive and backbone to make possible the impossible.

More importantly, Bobby shares specific life-changing lessons about leadership that turns conventional wisdom on its head. It is the formula that Bobby used to launch Populus Group in 2002 and build it into a $500-million-a-year HR services company – one of the fasting growing such concerns in the United States.

What makes Populus Group a role model for many businesses – large and small – is not its size, but its culture. As Bobby details in The Gift of Struggle, after a rocky start as CEO, he learned to foster a sense of purpose, mutual trust, and community among his employees.

Bobby is an evangelist for compassionate leadership. A key characteristic of compassionate leaders, he tells host and award-winning journalist Dean Rotbart, is recognizing that everyone struggles – from the migrant workers of rural America to the silver-spoon babies of the Ivy League – and that at the end of the day, we all – more or less – strive for the same thing: to believe our lives matters.

Rotbart, who doesn’t just read the books of guests who appear on his program, he devours them, says he scribbled notes throughout The Gift of Struggle, including on many pages that provided him actionable steps.

Bobby, soon to be a bestselling author, is only the latest in a long line of popular authors published by Bard Press, headed by the incomparable Ray Bard, and deputy publisher Todd Sattersten.

Among Bard’s best-known titles:  The One Thing by Gary Keller and Jay Papasan; Jeffrey Gitomer’s Little Red Book of Selling; Nuts! – the story of the legendary Herb Kelleher and Southwest Airlines; The Wizard of Ads Trilogy by none other than Roy H. Williams, and Fired Up Selling, Ray Bard’s own collection of wonderful quotes designed to inspire, energize, and succeed.

It is so common in life to conclude that our struggles are what hold us back. Without them, we tell ourselves, we could accomplish so much more. But Bobby explains that such thinking is erroneous. Adversity, properly harnessed, can become the rocket fuel of personal and professional growth.

Purchase your own first-edition of The Gift of Struggle by clicking here.

Photo: Bobby Herrera, Populus Group
Posted: June 3, 2019
Monday Morning Run Time: 50:37

 

Before You Ever Contemplate Selling Your Business is the Perfect Time to Discover ‘Selling with Certainty’

Terry H. Monroe Shares Insider Secrets for Getting Full Value for Your Business

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Terry H. Monroe has been the owner of more than 40 businesses, and helped to facilitate the sale of more than 500 other companies.

So when he offers no-nonsense advice on how owners can be certain to get the full value for their businesses or professional practices, he knows what he’s talking about.

Terry condensed all the wisdom he’s gained over more than 30 years establishing, operating, and selling businesses into a new book, Selling with Certainty.  He tells host Dean Rotbart that the very best time to learn the lessons he teaches is before owners ever even consider selling. That way they can bypass the costly errors that prove so aggravating to others.

Photo: Terry H. Monroe, Selling with Certainty
Posted: May 20, 2019
Monday Morning Run Time: 39:02