Adam Witty is ‘The Authority’ on Authority Marketing

How Influence and Thought Leadership Are Manufactured in the Competitive Marketplace

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This week’s guest on Monday Morning Radio is Adam Witty, CEO of Advantage Media and ForbesBooks.

Adam is “The Authority” on authority marketing, having helped more than 1,300 now-published authors conceive, write, publish, and market their books. In 2016, he joined with Forbes, the influential financial news media company, to launch its own business book imprint.

Advantage Media is a vanity press, but not your run-of-the-mill self-publishing concern. Adam and his team think, act, and get results that are more akin to Simon & Schuster and Random House than conventional vanity publishers. 

If you’ve ever thought of writing a book to serve as a calling card for you professionally, Adam is just the man you want to hear from. But even if you know there is no authorship in your future – and some people shouldn’t write books for reasons you’ll hear, you’ll learn a lot from Adam about how influence and authority are “manufactured” in the competitive marketplace in which we all operate.

Host and reputation coach Dean Rotbart, who interviews Adam, says, “You may think that Adam Witty is in the publishing business. But he’s not. His unassailable core product is not ink on paper, or even digital ink, but raw, impactful influence.”

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Posted: February 19, 2018
Monday Morning Run Time: 49 minutes 38 seconds

Wealth Grows on Trees for This Texas Oil Baron

Why He Has Earned the Nickname ‘Jim Oliveseed’

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Not since John Chapman introduced apple trees to large swaths of the U.S. and Canada – earning the nickname Johnny Appleseed –  has one man on his own done so much to introduce a thriving agriculture industry to North America.

Indeed, Jim Henry may well go down in history as Jim Oliveseed, because he single-handedly can claim credit for seeding the commercial olive industry in the United States – and Texas, in particular.

Jim is the owner and founder of Texas Olive Ranch, which was the first U.S. commercial producer of high quality olive oils and today struggles to keep up with demand for its growing line of products.

Host and reputation coach Dean Rotbart shares the unique tale of the Texas Olive Ranch with all due credit to Wizard Academy graduate, Lem Lewis, aka The Ranch Broker, who conducted the interview.

This is an abridged version of Lem’s interview with Jim Henry. To hear the full interview, visit http://www.ranchcast.com/.

Photo: Jim Henry, Texas Olive Ranch
Posted: January 22, 2018
Monday Morning Run Time: 29 minutes 02 seconds

Is It Time to Trust Your Instincts, Open Your Eyes, and Leap to a New Career?

Author Mike Lewis Explains How and When to Jump

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In his new book, When to Jump, Mike Lewis profiles 44* men and women who enjoyed successful careers in one field, and then made the leap to something entirely different. 

There is the journalist who enlisted in the marines; the public relations executive who became a Bishop in the Episcopal Church; the commercial banker who became a brewery owner – and Mike Lewis, himself, a rising star at Bain Capital, who at age 24 walked away to pursue his dream of being a professional squash player.

Mike says that jumping is more about the pursuit of your life’s dream career, than necessarily achieving it. As he confesses to host and reputation coach Dean Rotbart, his squash dreams didn’t pan out as he’d hoped, but they did lead him to a new career as founder and CEO of When to Jump, a global community of like-minded individuals who share their stories, attend events, take courses, and pursue a variety of other learning opportunities.

On this week’s Monday Morning Radio, Mike details how and when to “Jump.” 

*The 45th Jumper who appears in Mike’s book is Facebook COO Sheryl Sandberg, who jumped from government to Google, before landing happily at a startup run by then 23-year-old Mark Zuckerberg. Sheryl, who writes the book’s preface and has been the keynote at Mike’s When to Jump conferences, is Mike’s second cousin.

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Posted: December 18, 2017
Monday Morning Run Time: 42 minutes 28 seconds 

Our ‘Professor of Blockchain’ Offers a Master Class on This World-Changing Technology

Chris Boscolo and lifeID are on the Cutting Edge of the Blockchain Universe

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Although blockchain is hard for many people to understand, there is zero doubt that blockchain is poised to revolutionize global commerce and digital privacy on an order of magnitude comparable to the transformation brought about by the introduction and growth of the Internet itself.

Hundreds of billions of dollars will be made by the fortunate few who can unlock blockchain’s complexities and act accordingly.

This week on Monday Morning Radio, Chris Boscolo, founder of lifeID, provides a Master Class on the blockchain juggernaut.  Moreover, Chris spells out how lifeID plans to replace all of our passwords, paper IDs, and even physical keys with its new blockchain-enabled smartphone application. 

Host and reputation coach Dean Rotbart, who admits to being a blockchain neophyte, has got the scoop.

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Posted: December 11, 2017
Monday Morning Run Time: 58 minutes 57 seconds 

How to Clear the Obstacles and Greet Each Workday Morning with Enthusiasm

CEO and Author Scott Mautz on the Anti-Muses That Sap Our Inspiration

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Scott Mautz learned how to motivate employees and managers at Procter & Gamble, where he ran several of the giant’s largest multi-billion dollar businesses. Now, as CEO of his own company, Profound Performance, he helps owners and leaders transform their organizational culture.

In his new book, Find the Fire: Ignite Your Inspiration and Make Work Exciting Again, Scott pinpoints nine forces that block business and personal success.

This week, Scott reveals to host and reputation coach Dean Rotbart exactly how to disintegrate the most common obstacles that stand between us and living and working an inspired life. 

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Posted: November 20, 2017
Monday Morning Run Time: 42 minutes 21 seconds 

From Tiny Storefront in Queens to World’s Largest Baker of Fresh Bagels

New Yorker Bagels Conquered New York; Now It Has Its Sights on the Rest of the Country

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Since its humble beginnings in 1981 as a small storefront in Astoria, Queens, New Yorker Bagels has grown into the universe’s largest baker of fresh, crispy-on-the-outside, chewy-on-the-inside Sesame, Poppy, Cinnamon Raisin, and Pumpernickel bagels, among other popular varieties.

Stephanos Evangelinos, president and COO, and his crew already produce one out of every two bagels consumed daily in the greater New York area. Now, as Stephanos and his masterful digital strategist Rob Kenney tell our bagel-loving host Dean Rotbart, New Yorker Bagels is expanding its distribution nationwide, offering fresh next-day delivery direct to consumers everywhere.

The story of how New Yorker Bagels overcame the incredible odds and obstacles, and how it now plans to spread its bagels nationwide, is one worth chewing on, right now, along with your favorite hot morning beverage and, of course, a healthy schmear of cream cheese.

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Posted:
 September 25, 2017
Monday Morning Run Time: 32 minutes 46 seconds 

 

Irma and Harvey Are No Match for the Entrepreneurial Survival Spirit

Wizard of Ads Gulf Coast Partner Charlie Moger Shares His Hurricane Tale[Listen and Profit Now™]

From his home in Houston, Wizard of Ads Gulf Coast partner, Charlie Moger, witnessed some of the worst – and best – of Hurricane Harvey.

As the rising waters came within two inches of his home, Charlie took to Facebook and Facebook Live to keep friends, family, neighbors, and complete strangers current on the unfolding story.

Charlie’s on-the-scene reports were informative and magnetic, as he spoke from the heart in ways that made Hurricane Harvey more relatable.

Last week, still unable to drive off his property, Charlie took time out to share his personal story with host and reputation coach Dean Rotbart, and to talk about how businesses – big and small – stepped up AND failed to step up when they were needed most.

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Posted: September 11, 2017
Monday Morning Run Time: 49 minutes 45 seconds