Anyone Can Be a Successful Writer – No Journalism Training Required

Since 2012, Christina DeBusk Has Completed More Than 5,000 Paid Content Gigs

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Christina DeBusk spent 15 years working in law enforcement before, in 2012, she caught the writing bug. Without formal journalism training, she took anything and everything that she could get, grinding out content 16 hours a day.

Well, it paid off. Today Christina is an Olympic-caliber writer, having completed six books – including How to Earn a Comfortable Living as a Freelance Writer and I’ve Always Wanted to Write a Book! – 10 Easy-to-Follow Steps to Becoming a First Time Author; ghost-written a handful of others; and generated a whopping 5,000-plus paid content projects.

She both teaches and personifies the notion that anyone can be a successful writer. This week, Christina shares the secret of her phenomenal output with host Dean Rotbart, who readily confesses his envy of her productivity.

Photo: Christina DeBusk, Freelance Olympiad
Posted: April 8, 2019
Monday Morning Run Time: 39:27

Learn the Mistakes – Yes, Mistakes – Made by Some of the World’s Most Successful People

Bestselling Author Skip Prichard on the 9 Secrets to Creating a Successful Future

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If you want to learn how to do it right, a great place to begin is by studying what not to do.

Skip Prichard, a successful CEO and former head of publishing giant, Ingram Content Group, is a leading scholar of missteps and miscalculations.

For his Wall Street Journal bestseller – The Book of Mistakes – he’s condensed the hard-earned lessons he gleaned from interviewing more than 1,000 successful people – from Keith Richards of the Rolling Stones to former Secretary of State Condoleezza Rice – down to nine common errors.

Avoid these nine missteps, Skip tells host and reputation coach Dean Rotbart, and you will achieve greater success than you ever imagined possible.

Photo: Skip Prichard, Book of Mistakes
Posted: April 1, 2019
Monday Morning Run Time: 33:47

Ken Blanchard, Author of ‘The One Minute Manager,’ Ministers the Simple Truths of Great Customer Service

How a Supermarket Bagger Became a Role Model for Global Employees

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Since he co-wrote The One Minute Manager in 1982, Ken Blanchard has rarely been off the bestsellers list, having authored or co-authored 60 books and landed a spot in Amazon.com’s Hall of Fame, as one of the 25 top revenue generators of all time.

One of Dr. Blanchard’s favorite topics over the years has been customer service and how businesses can excel at it. He recently reissued his 2005 book, The Simple Truths of Service, which has sold more than 5 million copies. This week he joins host and reputation coach Dean Rotbart to share some of the common-sense wisdom that the book imparts.

By the way, Dean, who teaches the Reputation Tool Chest workshop at Wizard Academy, took the opportunity with Dr. Blanchard to make a couple of his own reputation recommendations to the legendary author. No one ever said that Dean, a former investigative reporter, isn’t dogged.

Photo: Dr. Ken Blanchard, Author
Posted: March 18, 2019
Monday Morning Run Time: 28:44

The Proper Care and Feeding of Bosses, With Andy Singer

Why ‘Managing Up’ is Good for Employees, Bosses, and Profits

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For a business to be truly successful, it requires executives who excel at managing their employees and, according to Andy Singer, employees who excel at managing their executives.

Andy is the founder and CEO of Singer Executive Development, a Florida consultancy that trains both executives and employees on ways to maximize their performance, including managing each other well.

As Andy tells host and reputation coach Dean Rotbart, employees who “manage up” are not suck ups – they’re savvy career strategists who understand that when their bosses look good, their career prospects look even better.

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Posted: March 4, 2019
Monday Morning Run Time: 36:11

A Conversation with Dr. Henry Mintzberg, Author, ‘Bedtime Stories for Managers’

By almost any measure, Henry Mintzberg is a serious thinker: Professor of Management Studies at McGill University in Montreal, PhD graduate of the MIT Sloan School of Management, holder of 20 honorary degrees, a member of the Royal Society of Canada, and author of 19 previous books on management.

Which is why in his 20th book, Bedtime Stories for Managers – out next month, Dr. Mintzberg is credible when he advises business owners and C-Suite executives to come down from their lofty leadership roles and view the world from the perspective of their customers and employees.

Dr. Mintzberg not only shares some of his book’s 42 deceptively light – but sneakily serious – chapters with host and reputation coach Dean Rotbart, he also opens up about one of his strange non-business fascinations, on which he’s also a leading global expert. (You’ll have to listen to discover Dr. Mintzberg’s unusual hobby.)

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ATLAS CHOKED: A Call for Purpose-Driven Workplaces

The Conscious Professional Is More Influential, Effective, and Fulfilled

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In her 1957 classic, Atlas Shrugged, author Ayn Rand argued that the business of business is to make money – nothing more.

In her new book, The Conscious Professional: Transform Your Life at Work, due out next month, Jessica Hartung pointedly disagrees.

There is much more to business than pursuing profits and earning a paycheck, Jessica argues. Founder and CEO of Integrated Work, a Boulder, Colorado-based consulting firm, Jessica is an evangelist for purpose-driven workplaces, where owners and employees alike strive to integrate their personal values into their workday.

In fact, Jessica believes that professionals who embrace a mission that goes beyond making money are more influential, effective, and fulfilled on the job.

As Jessica tells host and reputation coach Dean Rotbart on this week’s edition of Monday Morning Radio, even those with the most mundane jobs can find meaning in their everyday tasks.

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Posted: December 10, 2018
Monday Morning Run Time: 41:43

 

 

Forget About Email and Social Networking Marketing: Text Messaging Is Where It’s At

Global Innovator Jim Cook of Mobit on the Power and Limitations of Text Marketing

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Imagine if 95 percent of your marketing messages were opened, and not merely opened, but read within three minutes of you hitting the ‘send’ button.

What would you call that kind of turbocharged email? 

Jim Koch calls it text message marketing – and he built a budding global empire on the fact that while email and social network marketing are now saturated and largely ignored – few people ever ignore their text messages.

Jim launched Mobit, his text-marketing platform almost five years ago, and having recently sold it, continues to head its North American and UK operations.

 This week he shares with host and reputation coach Dean Rotbart, poolside in sunny Scottsdale, Arizona, the rules of successful text message marketing – as well as its limitations.

[Monday Morning Radio listeners who wish to learn more, without obligation, can text the word “Mobile” to 72000. They will then get access to a 30-minute strategic presentation on how mobile marketing for businesses works. In addition, they will have an opportunity to book a 30-minute free one-on-one consultation with a Mobit marketing specialist.]

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Posted: November 26, 2018
Monday Morning Run Time: 45:28