CEOs, Celebrities, and Politicians Turn to One Man When Their Reputations Are on the Line

An Exclusive Interview with ‘The Fixer,’ Michael Sitrick of Sitrick And Company

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When a big time CEO, celebrity, or politician is thrust into an unwanted and unfavorable media spotlight, more than anyone else their first call goes to “The Fixer,” public relations guru Michael Sitrick, founder of Sitrick And Company.

Michael Vick called, as did Roy Disney, Rush Limbaugh, the Church of Scientology, and the Estate of Michael Jackson, among more than 1,000 other high-profile individuals and organizations.

Sitrick earned the nickname “The Fixer,” because like the fictional fixer in the movie Pulp Fiction, his reputation clients look to him to wash away the splatter and gore of their media messes. 

This week on Monday Morning Radio, Sitrick shares some of his most interesting cases with host and reputation coach Dean Rotbart, who as an award-winning former investigative reporter undoubtedly drove a fair share of business to Sitrick And Company or similar PR firms.

[To purchase up a copy of Michael’s Sitrick’s new book, The Fixer: Secrets for Saving Your Reputation in the Age of Viral Media, click here.]

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Posted: March 26, 2018
Monday Morning Run Time: 43:50 

How to Launch a Successful Business (or Accelerate the Success of an Existing Company)

Colleen DeBaise, Former Small Business Editor of The Wall Street Journal, on the Seven Crucial Startup Stages

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Colleen DeBaise, the former small business editor of The Wall Street Journal, says there are seven crucial stages in the life of a startup.  In her new book, Start a Successful Business, Colleen, herself an entrepreneur and podcaster, draws lessons from companies including Warby Parker, Slack, and Lego to help would-be business owners learn how it’s done. 

But what about existing small businesses, asks host and reputation coach Dean Rotbart? Not to worry. Colleen notes that what works for startups also offers ways for established businesses to freshen their own success strategies.

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Posted: March 19, 2018
Monday Morning Run Time: 42:39 

 

Can Your Patents, Trademarks, or Copyrights Withstand a Legal Challenge?

Make48’s Andrea Hence Evans Advises Business Owners How to Create and Protect All Manner of Intellectual Property Rights

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Andrea Hence Evans is one of the most-respected patent, trademark, and copyright lawyers in the country, specializing in helping small business owners grapple with the mountains of red tape that must be surmounted in order to create and protect all manner of intellectual property rights.

Andrea has been selected by PBS to serve as the on-air legal expert for Season Two of its popular program, Make48, in which teams have 48 hours to plan, prototype, and pitch an idea for an invention.

Want to know if your idea is patentable or if your existing IP rights can withstand a challenge? Andrea shares the answers with host and reputation coach Dean Rotbart on this week’s edition of Monday Morning Radio.

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Posted: March 12, 2018
Monday Morning Run Time: 39:20 

You’re 35 Minutes Away from Knowing the Formula to Win New Customers and Clients

Serial Entrepreneur and Author Jean Ginzburg on Attracting, Connecting with, and Converting Prospects

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Jean Ginzburg is an expert when it comes to attracting, connecting with, and converting prospects into satisfied customers. She’s been doing it for more than a decade and has refined her approach by testing it on more than 2,000 of her own clients – ranging from Fortune 500 companies to one-person consultancies. 

Jean, herself a serial entrepreneur and CEO of Ginball Digital Marketing, is a huge believer in the ability of quality content to help businesses attract new customers. She is also an evangelist for using digital marketing – first and foremost – to secure those new paying contacts.

In her Amazon bestselling book, WIN New Customers!, Jean promises those who apply her formula that they will see it pay big dividends in only 60 days. But no need to wait even two months, when you can jumpstart your new customer-acquisition program in just 35 minutes by joining Jean and host and reputation coach Dean Rotbart on this week’s edition of Monday Morning Radio.

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Posted: March 4, 2018
Monday Morning Run Time: 32:07 

The Corporate Graveyard is Filled with Businesses That Failed to “Shift Ahead”

Allen Adamson on How to Avoid the Fate of Blockbuster, Kodak, Toys R Us, and So Many Others

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Did you read that CVS is buying Aetna and Japan’s Fujifilm is buying Xerox? JAB Holding Co, which already owns Krispy Kreme, Panera, and Keurig, is now snapping up Dr. Pepper Snapple?  And Arbys recently swallowed Buffalo Wild Wings restaurants.

What’s happening here?

Allen Adamson knows: Aetna, Xerox, Dr. Pepper Snapple, Buffalo Wild Wings, and dozens upon dozens of other brand-name companies are failing to stay relevant in our fast-changing world, and are ceasing to survive as independent companies, or worse, like Toys R Us, closing up shop altogether.

Allen, a noted industry expert in all disciplines of branding is a counselor to some of the country’s most successful companies. He is a co-founder and Managing Partner of Metaforce.

Along with Joel Steckel, a vice dean at NYU’s Stern School of Business, Allen has written a compelling new book: Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World.

Shift Ahead spells out the warning signs that it’s time for reinvention, and exactly what separates the survivors – and those companies that thrive – from the businesses destined for the corporate graveyard. 

That’s true of Blockbuster and Kodak and Toys R Us, Allen tells host and reputation coach Dean Rotbart, and that’s also true of small businesses and professional practices. To learn just how you can stay ahead, hear what Allen has to say on this week’s Monday Morning Radio.

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Posted: February 12, 2018
Monday Morning Run Time: 39 minutes 38 seconds

Meeting-Busters: Transforming Mind-Numbing Meetings into Meaningful, Productive Collaborations

An Interview with Dick and Emily Axelrod, Authors of “Let’s Stop Meeting Like This”

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For most businesses, routine meetings are mind-numbing experiences that are a black hole of time, energy, and motivation.

Dick and Emily Axelrod, co-founders of The Axelrod Group and authors of Let’s Stop Meeting Like This, advise companies such as Coca Cola, Hewlett-Packard, Boeing, and General Electric, how to transform business meetings into enjoyable, productive, collaborative experiences where meaningful work gets done, better decisions are made, and managers and employees together bring about organizational change.

Hear what Dick and Emily have to tell reputation coach and host Dean Rotbart this week – including their recommendation that attendance at all business meetings be strictly voluntary – then schedule your own staff meeting to share your newfound wisdom.

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Posted: February 5, 2018
Monday Morning Run Time: 41 minutes 31 seconds

When the Going Gets Tough, High-Stakes Leaders Step Up

Crisis Coach Constance Dierickx On Taking Charge in Turbulent Times

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In the business world, there is leadership, and then there is high-stakes leadership. The skills required to be a good leader day-to-day do not always stand up in a crisis, where an extra dose of courage, judgment, and fortitude is required.

Constance Dierickx, founder of CD Consulting Group, is a crisis leadership consultant; coaching executives at companies including AT&T, IBM, and AAA on the mindset and actions that the best leaders take to guide their companies through the most turbulent of times.

Constance, aka “The Decision Doctor,” has crammed a lifetime of experience and coaching into her new book, High-Stakes Leadership, and on this week’s episode of Monday Morning Radio she shares with us her formula for helping business owners make tough decisions, take decisive stands, and kick aside convention in a crisis.

When the going gets tough, Constance teaches the best CEOs and owners how to get going.

Join host and reputation coach Dean Rotbart as he and Constance explore what it takes to be a High-Stakes Leader.

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Posted: January 29, 2018
Monday Morning Run Time: 39 minutes 24 seconds