The Peril and the Opportunity of Coronavirus

Talent Agent and Consultant Evan Morgenstein Says Now is the Time to Reinvent Your Brand

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The coronavirus is wreaking havoc on businesses large and small, curtailing travel, sporting events, and gatherings of all manner; even weddings.

For many owners and entrepreneurs, it portends financial disaster.

But this week’s guest, Evan Morgenstein, a veteran talent agent who specializes in representing social media mega-stars, sees a path for companies to not only survive coronavirus but to thrive.

As Evan points out, all the people who are confined to their homes, working from home, or planned to attend now-canceled conferences and entertainment events, will almost certainly be surfing the internet and watching more television than ever.

That makes this the perfect time, Evan contends, for companies to use strategic influencer programs to bolster their brands and their revenues in ways that will continue to serve them long after the current health crisis passes.

Join host and award-winning journalist Dean Rotbart for a timely examination of influencer marketing.

Photo: Evan Morgenstein, CelebExperts
Posted: March 16, 2020
Monday Morning Run Time: 50:52

When You Want to Get the Media’s Attention, Be a Source, Not a Salesperson

Zach Leibowitz of Dukas Linden PR and His Proprietary Formula for Placing His Clients on TV

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When some of America’s most successful blue chip investors and securities analysts want to increase their exposure on CNBC, Fox Business Network, Bloomberg TV, and other financial broadcast networks, Zach Leibowitz is their go-to PR guru.

Zach is executive vice president and head of broadcast operations at Dukas Linden Public Relations.

In the past year alone, Zach and his colleagues have landed their clients on more than 600 broadcast segments. That’s an incredible track record.

Zach’s proprietary formula for getting TV producers to showcase his clients is applicable to any business seeking visibility, whether it operates on Wall Street or Main Street. This week, Zach gives host Dean Rotbart an exclusive, behind-the-scenes tour of what makes TV producers say, “Yes.”

To subscribe to Monday Morning Radio on Apple Podcasts click here.

Photo: Zach Leibowitz, Dukas Linden Public Relations
Posted: March 9, 2020
Monday Morning Run Time: 38:28

Why You Should Be Barefoot When You Listen to This Week’s Podcast

Otherwise, Ramon Ray, Effervescent Small Business Evangelist, Will Knock Your Socks Off

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Ever attend a large conference, with 10,000-plus registrants, and have one of the presenters blow your mind – and knock your socks off?

Host and award-winning journalist Dean Rotbart did just that in January, and Dean came back raving about speaker Ramon Ray, an effervescent small business evangelist, entrepreneur, public speaker, and author of The Celebrity CEO – a book that spells out in detail how any owner or entrepreneur can effectively build a strong, profitable, personal brand and influential network.

“There is nothing quite like seeing Ramon in person. He’s funny, he’s quick on his feet, he jumps off the stage, he jumps back on the stage, he engages members of the audience, and he delivers a bulls-eye message tailored to small business owners and professionals,” Dean says.

But for those who don’t have the opportunity to see Ramon live, his appearance on this week’s podcast is the closest thing. It’s what you’ll be talking about for hours, days, and weeks to come.

For more information on Ramon, visit his website, SmartHustle.com.

Photo: Ramon Ray, Smart Hustle
Posted: February 24, 2020
Monday Morning Run Time: 55:21

Tens of Millions of Americans Are Working Remotely, But Often Ineffectively

Teresa Douglas on the Secrets to Success When ‘Anywhere in the World’ Is Your Office

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Nearly two-thirds of all employers now offer a work-from-home option, at least for some of their employees.

But few employers provide their staff instructions on how to be most productive and satisfied working remotely, and most employers don’t know how best to manage their far-flung team members.

Teresa Douglas, who has worked from home since 2010, recently co-wrote a book, “Working Remotely,” to help employees and employers alike navigate the shoals of off-site workers. She shares her best insights this week with host and award-winning journalist Dean Rotbart.   

Photo: Teresa Douglas, Working Remotely
Posted: February 17, 2020
Monday Morning Run Time: 34:15

Struggling with Intractable Business Problems? Blame it on Mom

Psychotherapist Dr. Patti Ashley on the Costly Vestiges of Our Upbringing

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Some of the most entrenched business problems that owners face have nothing to do with sales, marketing, employees, venders, or regulations. They have to do with “Mom.”

Unresolved childhood issues often creep, surreptitiously, into adult decision-making and can be a huge hindrance to successful goal-setting.

Dr. Patti Ashley, a psychotherapist, international speaker, and author calls her approach to resolving lingering childhood and adolescent problems, Authenticity Architecture. Only by casting off the misguided vestiges of our upbringing, Dr. Ashley tells host and award-winning reporter Dean Rotbart, can entrepreneurs realize their most heartfelt business goals.

[Pick up a copy of Dr. Ashley’s new book, Living in the Shadow of the Too-Good Mother Archetype.]

Photo: Dr. Patti Ashley, Authenticity Architecture
Posted: January 27, 2020
Monday Morning Run Time: 40:22

Jackie Jenkins-Scott is a Turnaround Expert With an Impressive Track Record

Discover Her 7 Secrets for Driving Change, Managing Transitions, and Rescuing Failing Organizations

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When Jackie Jenkins-Scott was appointed president of the historic Dimock Community Health Center, whose roots in Boston date to 1857, the bankrupt institution was shopping its architecturally magnificent campus to real estate investors for redevelopment.

Instead, Jackie revived Dimock, as she did 21 years later when she stepped in as president of failing Wheelock College.

Jackie believes that many dying businesses and nonprofits can turn their fortunes around if their leaders will embrace the approach she dubs, “Responsive Leadership.”

Jackie boils down her method of turning around troubled organizations to seven secrets. She shares them with host and award-winning journalist Dean Rotbart on this week’s edition of Monday Morning Radio.

Order a copy of Jackie’s new book: The 7 Secrets of Responsive Leadership: Drive Change, Manage Transitions, and Help Any Organization Turn Around 

Photo: Jackie Jenkins-Scott, JJS Advising
Posted: January 20, 2020
Monday Morning Run Time: 33:45

New Year’s Resolution #1: “I Will Make Better Decisions”

PR Strategist Robert L. Dilenschneider Looks to History for Decision-Maker Role Models

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Some of the most important decisions in history, from President Abraham Lincoln’s bold move to publish the Emancipation Proclamation to Harry Truman’s order to drop the atomic bomb, offer all of us lessons about how to make the tough choices that inevitably face us.

In his new book, Decisions, historian, author, and strategic public relations counselor Robert L. Dilenschneider gleans practical advice on how to make the best decisions from 23 men and women who shaped the world, including Henry Ford, Howard Johnson, and A.P. Giannini.

When life demanded it, each of the 23 individuals profiled in Decisions followed a path that Dilenschneider admires in order to reach their conclusions and subsequently act upon them.

What all of his profile subjects have in common, Dilenschneider tells host Dean Rotbart, is a sense of purpose. “They all knew who they were, and they constantly moved toward who they were.”

Each of us eventually has a Rubicon to cross. Knowing how others have faced their biggest challenges can help us make the best choices in our own lives, Rotbart says.

Dilenschneider is the founder of The Dilenschneider Group, a corporate strategic counseling and public relations firm based in Manhattan. In that capacity, he has advised numerous Global 500 corporations and CEOs.

In addition to Decisions, he is the author of several other popular books, including Power and Influence, and 50 Plus! Decisions will be turned into a PBS television series later this year.

Photo: Robert L. Dilenschneider, Decisions
Posted: January 6, 2020
Monday Morning Run Time: 58:19