The Modern Business Applications of History: How Highly-Effective People Deal with Disruptions

We Know What This Week’s Mystery Guest Does (Business Author), We Just Don’t Know Who He Is

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Monday Morning Radio Host Dean Rotbart confesses that he doesn’t know who his guest is on this week’s podcast. 

It’s not that Dean doesn’t have a fascinating guest, or that the guest’s book – “Undisrupted: How Highly-Effective People Deal with Disruptions” – isn’t a valuable business read; it’s just that Dean literally does not know who wrote the book.

The author, who lives in The Netherlands [Dean phoned him there], uses the pseudonym John Vespasian and has written ten books.

What Dean also knows is that this week’s mystery guest is a well-read student of global history [think Russian industrialist Savva Mamontov (1841-1918), and 12th-century French statesman, Abbot Suger], and draws excellent insights from bygone eras that we all can apply to our lives today.

So Dean assures us that his guest has plenty of good advice to dispense; he just doesn’t know who he’s talking to.

 

Illustration: The author known as John Vespasian
Posted: May 6, 2019
Monday Morning Run Time: 32:45

How to Build an Ironclad Brand for Your Business

Author Lindsay Pedersen Explains Why Brand is the Largest Driver of Value Creation

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Clorox Bleach is 6% sodium hypochlorite and 94% water, the exact formulation of most generic store brands. Yet Clorox consistently commands 65% of U.S. bleach sales.

Why?

Because, says Lindsay Pedersen, who oversaw the hygienic cleaner for The Clorox Company, Clorox Bleach is an “ironclad” brand, one of many she showcases in her new book, “Forging an Ironclad Brand: A Leader’s Guide.

Lindsay, whose Ironclad Brand Strategy consulting firm has also helped build ironclad brands for Starbucks, T-Mobile, Zulily, and other large companies, believes that a business’s brand it too important to be left to marketers alone. As she explains to host Dean Rotbart, brand is such a crucial driver of value creation that it needs to be developed and supported by virtually every employee at a company or organization, starting with the CEO.

Good brand, Lindsay notes, really is just good business.

You may think you know enough about branding or that your business or professional practice doesn’t need to have an ironclad brand to succeed.

You’d be surprised at how many customers and how much profit you likely are missing out on.

Hear for yourself on this week’s edition of Monday Morning Radio.

 

Photo: Lindsay Pedersen, Ironclad Brand Strategy
Posted: April 22, 2019
Monday Morning Run Time: 45:17

Anyone Can Be a Successful Writer – No Journalism Training Required

Since 2012, Christina DeBusk Has Completed More Than 5,000 Paid Content Gigs

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Christina DeBusk spent 15 years working in law enforcement before, in 2012, she caught the writing bug. Without formal journalism training, she took anything and everything that she could get, grinding out content 16 hours a day.

Well, it paid off. Today Christina is an Olympic-caliber writer, having completed six books – including How to Earn a Comfortable Living as a Freelance Writer and I’ve Always Wanted to Write a Book! – 10 Easy-to-Follow Steps to Becoming a First Time Author; ghost-written a handful of others; and generated a whopping 5,000-plus paid content projects.

She both teaches and personifies the notion that anyone can be a successful writer. This week, Christina shares the secret of her phenomenal output with host Dean Rotbart, who readily confesses his envy of her productivity.

Photo: Christina DeBusk, Freelance Olympiad
Posted: April 8, 2019
Monday Morning Run Time: 39:27

Learn the Mistakes – Yes, Mistakes – Made by Some of the World’s Most Successful People

Bestselling Author Skip Prichard on the 9 Secrets to Creating a Successful Future

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If you want to learn how to do it right, a great place to begin is by studying what not to do.

Skip Prichard, a successful CEO and former head of publishing giant, Ingram Content Group, is a leading scholar of missteps and miscalculations.

For his Wall Street Journal bestseller – The Book of Mistakes – he’s condensed the hard-earned lessons he gleaned from interviewing more than 1,000 successful people – from Keith Richards of the Rolling Stones to former Secretary of State Condoleezza Rice – down to nine common errors.

Avoid these nine missteps, Skip tells host and reputation coach Dean Rotbart, and you will achieve greater success than you ever imagined possible.

Photo: Skip Prichard, Book of Mistakes
Posted: April 1, 2019
Monday Morning Run Time: 33:47

Ken Blanchard, Author of ‘The One Minute Manager,’ Ministers the Simple Truths of Great Customer Service

How a Supermarket Bagger Became a Role Model for Global Employees

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Since he co-wrote The One Minute Manager in 1982, Ken Blanchard has rarely been off the bestsellers list, having authored or co-authored 60 books and landed a spot in Amazon.com’s Hall of Fame, as one of the 25 top revenue generators of all time.

One of Dr. Blanchard’s favorite topics over the years has been customer service and how businesses can excel at it. He recently reissued his 2005 book, The Simple Truths of Service, which has sold more than 5 million copies. This week he joins host and reputation coach Dean Rotbart to share some of the common-sense wisdom that the book imparts.

By the way, Dean, who teaches the Reputation Tool Chest workshop at Wizard Academy, took the opportunity with Dr. Blanchard to make a couple of his own reputation recommendations to the legendary author. No one ever said that Dean, a former investigative reporter, isn’t dogged.

Photo: Dr. Ken Blanchard, Author
Posted: March 18, 2019
Monday Morning Run Time: 28:44

The Proper Care and Feeding of Bosses, With Andy Singer

Why ‘Managing Up’ is Good for Employees, Bosses, and Profits

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For a business to be truly successful, it requires executives who excel at managing their employees and, according to Andy Singer, employees who excel at managing their executives.

Andy is the founder and CEO of Singer Executive Development, a Florida consultancy that trains both executives and employees on ways to maximize their performance, including managing each other well.

As Andy tells host and reputation coach Dean Rotbart, employees who “manage up” are not suck ups – they’re savvy career strategists who understand that when their bosses look good, their career prospects look even better.

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Posted: March 4, 2019
Monday Morning Run Time: 36:11

A Conversation with Dr. Henry Mintzberg, Author, ‘Bedtime Stories for Managers’

By almost any measure, Henry Mintzberg is a serious thinker: Professor of Management Studies at McGill University in Montreal, PhD graduate of the MIT Sloan School of Management, holder of 20 honorary degrees, a member of the Royal Society of Canada, and author of 19 previous books on management.

Which is why in his 20th book, Bedtime Stories for Managers – out next month, Dr. Mintzberg is credible when he advises business owners and C-Suite executives to come down from their lofty leadership roles and view the world from the perspective of their customers and employees.

Dr. Mintzberg not only shares some of his book’s 42 deceptively light – but sneakily serious – chapters with host and reputation coach Dean Rotbart, he also opens up about one of his strange non-business fascinations, on which he’s also a leading global expert. (You’ll have to listen to discover Dr. Mintzberg’s unusual hobby.)

Listen and Profit Here.