A “We” Generation Success: BM Windows and Michal Bohm

A Pendulum Example – Williams & Drew

dean_microphone[Listen and Profit Now™]

When America is living through a “Me” generation, we admire bold, assertive people.

This is that time when multilevel marketing thrives and hard-sell pressure tactics work best. And the most cutthroat salesmen of all go into the business of selling replacement windows. But when the pendulum has swung into a “We” generation – such as we’re in today – we admire people who are considerate.

Michal Bohm is the highly considerate owner of BM Windows, a replacement window company that has risen to the top of the market through a consumer-friendly website that stresses education, not sales.

Listen in as Michal tells Dean Rotbart, host of Monday Morning Radio and Business Unconventional, how ethical behavior and a customer-friendly website put his company at the top of the heap. Michal and Dean are waiting for you right now.

Direct Download
Photo: Dean Rotbart, Host
Posted:
January 5, 2015
Run Time: 21 minutes

Cause Marketing Really Works

Cause Marketing

Learn a low-budget, proven method of creating breakthrough small business marketing campaigns by linking your business to a popular charity or cause. Read Dean Rotbart‘s latest article for Businessing Magazine.

Be sure to follow Dean Rotbart’s “Reputation Tool Chest” on Twitter: 
@RepToolChest and subscribe to Roy H. Williams’s Monday Morning Memo and Businessing Magazine.  The best things in life really are free!