Special Guest Joanne Lipman on Making Your Company More Successful by Fostering Gender Parity

Her Bestselling Book, ‘That’s What She Said,’ Is Full of Strategies for Improving Your Workplace

[Listen and Profit Now™]

Joanne Lipman has had a storied journalism career, serving as the first woman to become a deputy managing editor at The Wall Street Journal; founding editor-in-chief of Condé Nast’s Portfolio magazine; and most recently as editor-in-chief of USA Today and Chief Content Officer of its parent company, Gannett.

Yet during her 35-plus-year career, Joanne never felt that the professional playing field between her and her male colleagues was level. And, as she found out, millions of women in the American workforce share her on-the-job frustrations.

Rather than berate men, in her bestselling book, That’s What She Said, Joanne aims to help men – especially managers and owners – better understand the obstacles that women face in the workplace and why it’s in everyone’s interest to strive for gender-equal work environments.

When listeners hear the insights that Joanne shares with host Dean Rotbart, the women will applaud her for finally expressing what they’ve been thinking and feeling for years; and the men will wonder how they could possibly have been so tone-deaf to the circumstances of their female coworkers.

Purchase your own copy of That’s What She Said by clicking here.

Photo: Joanne Lipman, Author
Posted: June 17, 2019
Monday Morning Run Time: 1 hour 4 minutes

Before You Ever Contemplate Selling Your Business is the Perfect Time to Discover ‘Selling with Certainty’

Terry H. Monroe Shares Insider Secrets for Getting Full Value for Your Business

[Listen and Profit Now™]

Terry H. Monroe has been the owner of more than 40 businesses, and helped to facilitate the sale of more than 500 other companies.

So when he offers no-nonsense advice on how owners can be certain to get the full value for their businesses or professional practices, he knows what he’s talking about.

Terry condensed all the wisdom he’s gained over more than 30 years establishing, operating, and selling businesses into a new book, Selling with Certainty.  He tells host Dean Rotbart that the very best time to learn the lessons he teaches is before owners ever even consider selling. That way they can bypass the costly errors that prove so aggravating to others.

Photo: Terry H. Monroe, Selling with Certainty
Posted: May 20, 2019
Monday Morning Run Time: 39:02

Fusion Leadership: Unleashing the Movement of Monday Morning Enthusiasts

70% of American Workers Hate Their Job. Dudley Slater Aims to Change That

[Listen and Profit Now™]

When business owners and leaders align their personal interests with the best interests of their companies and employees, the resulting “Fusion” becomes a powerful force for success.

Too often, says Dudley R. Slater, former CEO of Integra Telecom  – with more than 2,500 employees – leaders put their egos and self-interest ahead of what’s best for their organizations.

Dudley, author of Fusion Leadership, tells host and award-winning journalist Dean Rotbart how leaders and team members who work together for a shared purpose can unleash powerful synergies – not only in business, but also in society as a whole.

Photo: Dudley R. Slater
Posted: April 29, 2019
Monday Morning Run Time: 35:04

How to Build an Ironclad Brand for Your Business

Author Lindsay Pedersen Explains Why Brand is the Largest Driver of Value Creation

[Listen and Profit Now™]

Clorox Bleach is 6% sodium hypochlorite and 94% water, the exact formulation of most generic store brands. Yet Clorox consistently commands 65% of U.S. bleach sales.

Why?

Because, says Lindsay Pedersen, who oversaw the hygienic cleaner for The Clorox Company, Clorox Bleach is an “ironclad” brand, one of many she showcases in her new book, “Forging an Ironclad Brand: A Leader’s Guide.

Lindsay, whose Ironclad Brand Strategy consulting firm has also helped build ironclad brands for Starbucks, T-Mobile, Zulily, and other large companies, believes that a business’s brand it too important to be left to marketers alone. As she explains to host Dean Rotbart, brand is such a crucial driver of value creation that it needs to be developed and supported by virtually every employee at a company or organization, starting with the CEO.

Good brand, Lindsay notes, really is just good business.

You may think you know enough about branding or that your business or professional practice doesn’t need to have an ironclad brand to succeed.

You’d be surprised at how many customers and how much profit you likely are missing out on.

Hear for yourself on this week’s edition of Monday Morning Radio.

 

Photo: Lindsay Pedersen, Ironclad Brand Strategy
Posted: April 22, 2019
Monday Morning Run Time: 45:17

Anyone Can Be a Successful Writer – No Journalism Training Required

Since 2012, Christina DeBusk Has Completed More Than 5,000 Paid Content Gigs

[Listen and Profit Now™]

Christina DeBusk spent 15 years working in law enforcement before, in 2012, she caught the writing bug. Without formal journalism training, she took anything and everything that she could get, grinding out content 16 hours a day.

Well, it paid off. Today Christina is an Olympic-caliber writer, having completed six books – including How to Earn a Comfortable Living as a Freelance Writer and I’ve Always Wanted to Write a Book! – 10 Easy-to-Follow Steps to Becoming a First Time Author; ghost-written a handful of others; and generated a whopping 5,000-plus paid content projects.

She both teaches and personifies the notion that anyone can be a successful writer. This week, Christina shares the secret of her phenomenal output with host Dean Rotbart, who readily confesses his envy of her productivity.

Photo: Christina DeBusk, Freelance Olympiad
Posted: April 8, 2019
Monday Morning Run Time: 39:27

Learn the Mistakes – Yes, Mistakes – Made by Some of the World’s Most Successful People

Bestselling Author Skip Prichard on the 9 Secrets to Creating a Successful Future

[Listen and Profit Now™]

If you want to learn how to do it right, a great place to begin is by studying what not to do.

Skip Prichard, a successful CEO and former head of publishing giant, Ingram Content Group, is a leading scholar of missteps and miscalculations.

For his Wall Street Journal bestseller – The Book of Mistakes – he’s condensed the hard-earned lessons he gleaned from interviewing more than 1,000 successful people – from Keith Richards of the Rolling Stones to former Secretary of State Condoleezza Rice – down to nine common errors.

Avoid these nine missteps, Skip tells host and reputation coach Dean Rotbart, and you will achieve greater success than you ever imagined possible.

Photo: Skip Prichard, Book of Mistakes
Posted: April 1, 2019
Monday Morning Run Time: 33:47

Ken Blanchard, Author of ‘The One Minute Manager,’ Ministers the Simple Truths of Great Customer Service

How a Supermarket Bagger Became a Role Model for Global Employees

[Listen and Profit Now™]

Since he co-wrote The One Minute Manager in 1982, Ken Blanchard has rarely been off the bestsellers list, having authored or co-authored 60 books and landed a spot in Amazon.com’s Hall of Fame, as one of the 25 top revenue generators of all time.

One of Dr. Blanchard’s favorite topics over the years has been customer service and how businesses can excel at it. He recently reissued his 2005 book, The Simple Truths of Service, which has sold more than 5 million copies. This week he joins host and reputation coach Dean Rotbart to share some of the common-sense wisdom that the book imparts.

By the way, Dean, who teaches the Reputation Tool Chest workshop at Wizard Academy, took the opportunity with Dr. Blanchard to make a couple of his own reputation recommendations to the legendary author. No one ever said that Dean, a former investigative reporter, isn’t dogged.

Photo: Dr. Ken Blanchard, Author
Posted: March 18, 2019
Monday Morning Run Time: 28:44