How Age, Gender, Race, and Other Characteristics Color the Meaning of Common Words

An Interview with Mary Fran Bontempo – Entrepreneur, Blogger, Author, Public Speaker and Humorist

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Forty-five years ago, comedian George Carlin immortalized seven words too profane for the broadcast airways. When you heard them, you knew exactly why the government banned them.

By contrast, the eleven words that are the focus of The Woman’s Book of Dirty Words, by businesswoman Mary Fran Bontempo, seem perfectly innocuous on the surface, including: vacation, dinner, holidays, adventure, and change.

Yet Mary Fran’s premise is that some everyday words, such as these, carry a powerful emotional load – especially for middle-age women like her – that marketers, journalists, and middle-age women themselves seldom recognize as being explosive – but most definitely are.

Host and reputation coach Dean Rotbart says not everyone will agree with Mary Fran’s list of dirty words – but her book is an important reminder of the care that all wordsmiths must take in realizing that what they write and speak may be skewed by the prisms of age, gender, race, nationality, and life experience.

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Posted: July 24, 2017
Monday Morning Run Time: 40 minutes 46 seconds 

Setting Business Goals and Scoring Them

Soccer Coach (Turned Business Coach) on How to Build a Winning Team

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Renee Lopez spent 14 years coaching college soccer, turning around losing teams, recruiting all-conference talent, and being named by her peers in the NCAA, Coach of the Year

These days, Renee is coaching teams of business owners, entrepreneurs, and their employees on the art of winning, leadership development, and recruiting all-American workplace talent.

Renee, head of Renee Lopez Coaching, says that the competitive fields of college athletics and Corporate America have more in common than most people realize. 

This week on Monday Morning Radio, Renee shares her insights with host and reputation coach Dean Rotbart on ways to properly set business goals and score them.

[One difference between soccer and business that Dean is quick to point out – and Renee readily concedes, is that in business you don’t get to kick your rivals in the shins, as satisfying as that can be.]

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Posted: June 26, 2017
Monday Morning Run Time: 36 minutes 17 seconds 

Becoming Facebook: The Best Untold Story in Silicon Valley

What Zuckerberg & Company Can Teach All of Us About Finding Success

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One of the best untold stories in Silicon Valley has been how Mark Zuckerberg and his talented team of associates, built Facebook from the successful started up depicted in the book – Accidental Billionaire – and its movie version – The Social Network, into the globally dominant corporation that Facebook is today, with more than 2 billion users.

That coming of age story, following Facebook from its IPO to becoming a $300 billion-plus powerhouse, is chronicled in Becoming Facebook, a riveting new book by this week’s guest, Mike Hoefflinger.

From 2008 to 2015, Mike worked in the upper-most echelons of Facebook, not only with Mark Zuckerberg and Sheryl Sandberg, but with other legendary Facebook visionaries including: Chief Product Officer Chris Cox, Chief Technology Officer Mike Schroepfer, and People Vice President Lori Goler.

Becoming Facebook, Mike’s first book, does much more than give readers a seat at the table inside of Facebook.

Subtitled, The 10 Challenges That Defined the Company That’s Disrupting the World, the book takes a big step back to ask – and answer – the question: What it is that has made Facebook such a huge success – and what lessons can everyone in business draw from the Facebook formula.

Mike Hoefflinger now services as entrepreneur-in-residence at XSeed Capital, a Silicon Valley seed stage venture capital fund. His job now, in part, is to try and spot the next Facebook, and the ones after that.

Beyond sharing with host and reputation coach Dean Rotbart his Facebook experience, Mike reveals where he’s looking for the next big breakout company and technology. 

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Posted: May 29, 2017
Monday Morning Run Time: 37 minutes 32 seconds 

From Multi-Millionaire Entrepreneur to Comatose Stroke Victim and Back

Businessman Mark Moore on Overcoming Life’s Most Debilitating Challenges

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This week is exactly ten years since Mark Moore, a 46-year-old multi-millionaire tech entrepreneur, had back-to-back strokes that nearly killed him.

His recovery was arduous and life-changing. When he could walk again, Mark walked away from the business world and now dedicates all his talents and energies to helping other people rebound from some of life’s most debilitating challenges.

Mark is the author of a just-off-the-presses book titled, A Stroke of Faith: A Stroke Survivor’s Story of a Second Chance at Living a Life of Significance.

The book retells the uplifting story of Mark’s recovery and rebirth, and is an inspiration for anyone – not just stroke survivors – who are faced with what may seem like insurmountable obstacles.

Mark is interviewed on this week’s program by host and reputation coach Dean Rotbart.

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Posted: May 8, 2017
Monday Morning Run Time: 33 minutes 55 seconds 

Thanks to Sarah Cooper, This Week’s Podcast – Objectively Speaking – Is the Best Ever

Meet the Author and Her ‘100 Tricks to Appear Smarter’

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On this week’s edition of Monday Morning Radio, we introduce a new and improved version of our host Dean Rotbart.

Effectively immediately, Dean is now – objectively speaking – the best podcast host on the planet.

That’s because Dean read the half-satirical, half-serious book, “100 Tricks to Appear Smart in Meetings,” by author Sarah Cooper, our guest this week. Many, many of the tricks in Sarah’s book apply to any type of business meeting – even podcasts.

[Trick #19: If you start a sentence with “objectively speaking,” anything you say afterwards must be 100 percent correct.]

Sarah learned the tricks of appearing smart while sitting through countless meetings at Yahoo! and Google, where she worked before leaving to become an author and stand-up comedian. [Amazing how well her tricks advanced her career, isn’t it?]

Sarah’s book is one of the funniest business books you’ll read this year. Perhaps ever. It’s also chock full of actionable ways to use words like “actionable” in order to sound smart. 

Keep your ears open for other savvy image tricks as Dean and Sarah converse; including interrupting an important meeting to take a call; and repeating what the other person just said, very, very slowly.

So…be sure to listen in, and you too, will immediately appear smarter and earn lots more money. Objectively speaking, of course.

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Posted: April 10, 2017
Monday Morning Run Time: 29 minutes 31 seconds 

Debunking Common Food Myths and Exposing Pecksniffery

A Special Monday Morning Radio Joint Edition with RANCHCAST

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Last year, Lem Lewis attended The Wizard Academy’s Reputation Tool Chest workshop taught by our host Dean Rotbart. The two entrepreneurs hit it off, and earlier this year, with Dean’s help, Lem launched his very own podcast – RANCHCAST –  that serves ranchers, farmers, and other rural producers.

This week Dean and Lem co-host a joint edition of Monday Morning Radio and RANCHCAST featuring special guest Michele Payn, a nationally recognized influencer in the large, growing, and very successful farm-to-table movement.

Michele is CEO of Cause Matters Corp., a consulting firm that advises companies and individuals on how to influence public discourse surrounding agriculture, health, and nutrition topics. This week is the official publication of Michele’s newest book: Food Truths – From Farm to Table.”

The pairing of Dean and Lem is ideal, especially this week. Lem is a 4th generation Texas Rancher, who knows cattle, crops, wildlife, and rural real estate. Dean, of course, is an award-winning business journalist, small business expert, and reputation coach.

Dean and Lem: Just one of thousands of productive partnerships and new friendships made possible by Wizard Academy.

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Posted: March 20, 2017
Monday Morning Run Time: 37 minutes 52 seconds

Meet Lem Lewis – The Ranch Broker

 

The World’s Costliest Business Utterances

Jack Quarles Explains Why These ‘Expensive
Sentences’ Are Harming Your Company
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They are everyday business-world expressions that we all use and take for granted. But they are costing American companies a fortune in missed opportunities and bad decisions.

For example: 

  • The customer is always right
  • We can probably do that in-house
  • You get what you pay for
  • We’re too swamped for that now

Jack Quarles, an entrepreneur and procurement expert, is author of “Expenses Sentences,” a book that promises to debunk our most common expressions and rewrite the business vernacular.

Tune in this week as Jack not only shares with host and reputation coach Dean Rotbart some of the business world’s costliest sentences, he also offers wise ways to reply to the bosses and colleagues who utter them.

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Posted: March 13, 2017
Monday Morning Run Time: 48 minutes 34 seconds