PR Strategist Robert L. Dilenschneider Looks to History for Decision-Maker Role Models
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Some of the most important decisions in history, from President Abraham Lincoln’s bold move to publish the Emancipation Proclamation to Harry Truman’s order to drop the atomic bomb, offer all of us lessons about how to make the tough choices that inevitably face us.
In his new book, Decisions, historian, author, and strategic public relations counselor Robert L. Dilenschneider gleans practical advice on how to make the best decisions from 23 men and women who shaped the world, including Henry Ford, Howard Johnson, and A.P. Giannini.
When life demanded it, each of the 23 individuals profiled in Decisions followed a path that Dilenschneider admires in order to reach their conclusions and subsequently act upon them.
What all of his profile subjects have in common, Dilenschneider tells host Dean Rotbart, is a sense of purpose. “They all knew who they were, and they constantly moved toward who they were.”
Each of us eventually has a Rubicon to cross. Knowing how others have faced their biggest challenges can help us make the best choices in our own lives, Rotbart says.
Dilenschneider is the founder of The Dilenschneider Group, a corporate strategic counseling and public relations firm based in Manhattan. In that capacity, he has advised numerous Global 500 corporations and CEOs.
In addition to Decisions, he is the author of several other popular books, including Power and Influence, and 50 Plus! Decisions will be turned into a PBS television series later this year.
Photo: Robert L. Dilenschneider, Decisions
Posted: January 6, 2020
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