The Peril and the Opportunity of Coronavirus

Talent Agent and Consultant Evan Morgenstein Says Now is the Time to Reinvent Your Brand

[Listen and Profit Now™]

The coronavirus is wreaking havoc on businesses large and small, curtailing travel, sporting events, and gatherings of all manner; even weddings.

For many owners and entrepreneurs, it portends financial disaster.

But this week’s guest, Evan Morgenstein, a veteran talent agent who specializes in representing social media mega-stars, sees a path for companies to not only survive coronavirus but to thrive.

As Evan points out, all the people who are confined to their homes, working from home, or planned to attend now-canceled conferences and entertainment events, will almost certainly be surfing the internet and watching more television than ever.

That makes this the perfect time, Evan contends, for companies to use strategic influencer programs to bolster their brands and their revenues in ways that will continue to serve them long after the current health crisis passes.

Join host and award-winning journalist Dean Rotbart for a timely examination of influencer marketing.

Photo: Evan Morgenstein, CelebExperts
Posted: March 16, 2020
Monday Morning Run Time: 50:52

2 thoughts on “The Peril and the Opportunity of Coronavirus

    • Try listening to the podcast before you slam it. It says nothing of the sort. Small businesses are getting killed. This gives them an idea of how to survive.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s