The Peril and the Opportunity of Coronavirus
Talent Agent and Consultant Evan Morgenstein Says Now is the Time to Reinvent Your Brand
The coronavirus is wreaking havoc on businesses large and small, curtailing travel, sporting events, and gatherings of all manner; even weddings.
For many owners and entrepreneurs, it portends financial disaster.
But this week’s guest, Evan Morgenstein, a veteran talent agent who specializes in representing social media mega-stars, sees a path for companies to not only survive coronavirus but to thrive.
As Evan points out, all the people who are confined to their homes, working from home, or planned to attend now-canceled conferences and entertainment events, will almost certainly be surfing the internet and watching more television than ever.
That makes this the perfect time, Evan contends, for companies to use strategic influencer programs to bolster their brands and their revenues in ways that will continue to serve them long after the current health crisis passes.
Join host and award-winning journalist Dean Rotbart for a timely examination of influencer marketing.
Photo: Evan Morgenstein, CelebExperts
Posted: March 16, 2020
Monday Morning Run Time: 50:52