FORTUNE’s Alan Murray Offers a Master Class in Business Strategy and Financial Journalism
Reinventing the 90-Year-Old Magazine for Today’s CEOs and Owners
On a special edition of Monday Morning Radio, Alan Murray, president and CEO of FORTUNE magazine, shares the business and journalism insights that he’s gleaned during the course of his 40-plus year career.
In particular, Alan talks about how FORTUNE, under his leadership and new ownership, is positioning itself to be the preeminent global business media brand. Take notes. Because the strategy that Alan describes can just as effectively be utilized by any business – large or small – that seeks to propel itself to the forefront of its industry or business niche.
“Business success today has much more to do with inspiration, with being able to give people a purpose and direction, not so much direct orders,” Alan tells host Dean Rotbart, himself an award-winning journalist. “Business leaders have to be able to see into the future and see around corners in ways that it just wasn’t nearly as necessary ten years ago.”
Today’s FORTUNE, Alan explains, is no longer merely a chronicler of the world’s top companies and executives. Rather, Alan and his team are dedicated to providing their readers and attendees the content and connections they need “to help them drive toward business success.”
“What can we do to make business better?” is the question that Alan says guides FORTUNE’s content and event strategy under his leadership. “I want people to look at FORTUNE and say this magazine is going to help me navigate the future.”
Photo: Alan Murray, FORTUNE
Posted: October 7, 2019
Monday Morning Run Time: 41 minutes 52 seconds