If You’re an Entrepreneur, You’ll Relate to the Promise and Perils Faced by Creature Coffee

A Coffeehouse Interview with Michael Craig, Brewing Up Big Dreams and Great Joe

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On paper, at least, Creature Coffee looks like a bad idea.

Founded two years back by Michael Craig, a barista, it is aiming to carve a niche for itself in the crowded and competitive coffee marketplace. To make the task all the more difficult, Creature Coffee is spreading itself between three sales channels: walk-in retailing, online sales, and pop-up coffee bars.

But Michael – like the best entrepreneurs – believes in himself, believes in his concept, and does not believe all the naysayers.

When he launched Creature Coffee, Michael began with a budget of $1,000 – all that he could scrape together at the time.

Today, the success of Creature Coffee is evident, from the non-stop flow of fans into his retail outlet – located in a gentrifying neighborhood of Austin, to the corporate clients he’s attracting, including IBM, American Express, Mercedes Benz, Hitachi, Deloitte, and Dell.

Earlier this month, Monday Morning Radio host and award-winning journalist Dean Rotbart paid a visit to Creature Coffee and shares both good conversation, and a satisfying cup of Columbian expresso, with Michael Craig. 

You can purchase up to 200 varieties of coffee from Creature Coffee online at www.CreatureCoffee.co As always, the plug for this week’s guest comes gratis. Monday Morning Radio never charges its guests to be on the podcast or accepts payments in kind.

Photo: Michael Craig, Creature Coffee
Posted: October 21, 2019
Monday Morning Run Time: 41 minutes 40 seconds

The Lessons Every Entrepreneur Can Take from the Bottled Water Industry

Transforming a Common Natural Resource into a Trendy Business Juggernaut

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Last week, more than 45 international companies competed in the annual Global Bottled Water Awards competition, presented in Dubai.

Water is big business, with more people in the U.S. drinking bottled water than soft drinks, and new packaged-water entrants continuing to flood the market.

Duane Stanford, executive editor of Beverage Digest, was one of the judges for this year’s water competition, and he joins host and award-winning journalist Dean Rotbart to talk about the innovators and entrepreneurs who are making a big splash in the water industry, and the rip currents they face.

Photo: Duane Stanford, Beverage Digest
Posted: October 14, 2019
Monday Morning Run Time: 39 minutes and 57 seconds

FORTUNE’s Alan Murray Offers a Master Class in Business Strategy and Financial Journalism

Reinventing the 90-Year-Old Magazine for Today’s CEOs and Owners

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On a special edition of Monday Morning Radio, Alan Murray, president and CEO of FORTUNE magazine, shares the business and journalism insights that he’s gleaned during the course of his 40-plus year career.

In particular, Alan talks about how FORTUNE, under his leadership and new ownership, is positioning itself to be the preeminent global business media brand. Take notes. Because the strategy that Alan describes can just as effectively be utilized by any business – large or small – that seeks to propel itself to the forefront of its industry or business niche.

“Business success today has much more to do with inspiration, with being able to give people a purpose and direction, not so much direct orders,” Alan tells host Dean Rotbart, himself an award-winning journalist. “Business leaders have to be able to see into the future and see around corners in ways that it just wasn’t nearly as necessary ten years ago.

Today’s FORTUNE, Alan explains, is no longer merely a chronicler of the world’s top companies and executives. Rather, Alan and his team are dedicated to providing their readers and attendees the content and connections they need “to help them drive toward business success.”

“What can we do to make business better?” is the question that Alan says guides FORTUNE’s content and event strategy under his leadership. I want people to look at FORTUNE and say this magazine is going to help me navigate the future.”

Photo: Alan Murray, FORTUNE
Posted: October 7, 2019
Monday Morning Run Time: 41 minutes 52 seconds