Entrepreneurial Gems from Richard Kessler, the Diamond Engagement Ring ‘King’ of Wisconsin
Kessler’s Diamonds Struggled for Eleven Years Until Its Owner Discovered This Winning Formula
Richard Kessler was the diamond engagement ring “King” in the state of Wisconsin for 35 years. His ubiquitous radio commercials, created in conjunction with Roy H. Williams Marketing, were legendary in the state, and not only were his retail jewelry stores extraordinarily successful, Richard also became a well-known local personality and philanthropist.
One of the first and most popular guests ever on Monday Morning Radio, Richard recently retired from the jewelry business and is now on to other pursuits. But the techniques he used to build Kessler’s Diamonds – including instituting an employee stock ownership plan – remain invaluable gems.
For flawless entrepreneurial advice, clarity, and value, host and award-winning journalist Dean Rotbart assures listeners that his latest conversation with Richard is pure gold.
By the way, if you’d like to hear Dean’s full interview with Richard from back in July 2012, all you need to do is click here.
Photo: Richard Kessler, Founder, Kessler’s Diamonds
Posted: June 10, 2019
Monday Morning Run Time: 49:40