Fusion Leadership: Unleashing the Movement of Monday Morning Enthusiasts

70% of American Workers Hate Their Job. Dudley Slater Aims to Change That

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When business owners and leaders align their personal interests with the best interests of their companies and employees, the resulting “Fusion” becomes a powerful force for success.

Too often, says Dudley R. Slater, former CEO of Integra Telecom  – with more than 2,500 employees – leaders put their egos and self-interest ahead of what’s best for their organizations.

Dudley, author of Fusion Leadership, tells host and award-winning journalist Dean Rotbart how leaders and team members who work together for a shared purpose can unleash powerful synergies – not only in business, but also in society as a whole.

Photo: Dudley R. Slater
Posted: April 29, 2019
Monday Morning Run Time: 35:04

How to Build an Ironclad Brand for Your Business

Author Lindsay Pedersen Explains Why Brand is the Largest Driver of Value Creation

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Clorox Bleach is 6% sodium hypochlorite and 94% water, the exact formulation of most generic store brands. Yet Clorox consistently commands 65% of U.S. bleach sales.

Why?

Because, says Lindsay Pedersen, who oversaw the hygienic cleaner for The Clorox Company, Clorox Bleach is an “ironclad” brand, one of many she showcases in her new book, “Forging an Ironclad Brand: A Leader’s Guide.

Lindsay, whose Ironclad Brand Strategy consulting firm has also helped build ironclad brands for Starbucks, T-Mobile, Zulily, and other large companies, believes that a business’s brand it too important to be left to marketers alone. As she explains to host Dean Rotbart, brand is such a crucial driver of value creation that it needs to be developed and supported by virtually every employee at a company or organization, starting with the CEO.

Good brand, Lindsay notes, really is just good business.

You may think you know enough about branding or that your business or professional practice doesn’t need to have an ironclad brand to succeed.

You’d be surprised at how many customers and how much profit you likely are missing out on.

Hear for yourself on this week’s edition of Monday Morning Radio.

 

Photo: Lindsay Pedersen, Ironclad Brand Strategy
Posted: April 22, 2019
Monday Morning Run Time: 45:17

You’ll Be Very Impressed By the Business Savvy of This 28-Year-Old Entrepreneur

Maxwell Cohen Parlayed His Interest in Water Conservation into a Thriving Business

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Entrepreneurial magic often results when education meets opportunity.

In the case of Maxwell Cohen, the education was in environmental and water resource economics, and the opportunity was to save millions of gallons of water annually by finding a way for hospitals, nursing homes, and even parents of newborns to avoid having to wash so many bed sheets.

His company, Peel Away Labs, developed the first multilayered, disposable, waterproof, fitted sheet designed for the home, industrial, and healthcare markets. Basically, when a bed sheet is soiled, users simply peel off the top layer — like an onion — and expose a fresh sheet.

Maxwell’s Peel Aways are a big success, selling at Walmart, Bed Bath & Beyond, Amazon, and other popular retailers.

This week, Maxwell shares his journey – including a total misfire on Shark Tank in 2015 – from drawing board to final product with host and prize-winning journalist Dean Rotbart.

Now an unabashed success, Maxwell recently celebrated his 28th birthday.

Photo: Maxwell Cohen, Peel Away Labs
Posted: April 15, 2019
Monday Morning Run Time: 43:37

 

 

Anyone Can Be a Successful Writer – No Journalism Training Required

Since 2012, Christina DeBusk Has Completed More Than 5,000 Paid Content Gigs

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Christina DeBusk spent 15 years working in law enforcement before, in 2012, she caught the writing bug. Without formal journalism training, she took anything and everything that she could get, grinding out content 16 hours a day.

Well, it paid off. Today Christina is an Olympic-caliber writer, having completed six books – including How to Earn a Comfortable Living as a Freelance Writer and I’ve Always Wanted to Write a Book! – 10 Easy-to-Follow Steps to Becoming a First Time Author; ghost-written a handful of others; and generated a whopping 5,000-plus paid content projects.

She both teaches and personifies the notion that anyone can be a successful writer. This week, Christina shares the secret of her phenomenal output with host Dean Rotbart, who readily confesses his envy of her productivity.

Photo: Christina DeBusk, Freelance Olympiad
Posted: April 8, 2019
Monday Morning Run Time: 39:27

Learn the Mistakes – Yes, Mistakes – Made by Some of the World’s Most Successful People

Bestselling Author Skip Prichard on the 9 Secrets to Creating a Successful Future

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If you want to learn how to do it right, a great place to begin is by studying what not to do.

Skip Prichard, a successful CEO and former head of publishing giant, Ingram Content Group, is a leading scholar of missteps and miscalculations.

For his Wall Street Journal bestseller – The Book of Mistakes – he’s condensed the hard-earned lessons he gleaned from interviewing more than 1,000 successful people – from Keith Richards of the Rolling Stones to former Secretary of State Condoleezza Rice – down to nine common errors.

Avoid these nine missteps, Skip tells host and reputation coach Dean Rotbart, and you will achieve greater success than you ever imagined possible.

Photo: Skip Prichard, Book of Mistakes
Posted: April 1, 2019
Monday Morning Run Time: 33:47