Reputation Tool Chest Insights: Dumb and Dumber Ways to Promote Yourself
Host Dean Rotbart Shares Three Lessons on Ways to Work with Journalists and Other Influencers
Not for the first time, or even the second, or the tenth: Dean Rotbart’s scheduled guest on this week’s edition of Monday Morning Radio was a no-show.
You absentee guests know exactly who you are. Shame on you!
The good news is that without a guest, Dean is able to reach into his Reputation Tool Chest and share three self-marketing gems for companies and individuals who seek the attention of journalists and other influencers.
Dean has taught at The Wizard Academy since the early 2000s, first sharing his Newsroom Confidential insights, then Buzz Snatching, and most recently Reputation Tool Chest. All three workshops have this in common: they defy the conventional wisdom of how influence is created, relying instead on deconstructing real-world success stories.
When they show up, Dean always enjoys interviewing business owners and experts, because he can not only share their wisdom with listeners, he can learn from his guests himself. This week, alas, he can only pass on what he already knows.
Posted: January 14, 2019
Monday Morning Run Time: 10:00