Forget About Email and Social Networking Marketing: Text Messaging Is Where It’s At
Global Innovator Jim Cook of Mobit on the Power and Limitations of Text Marketing
Imagine if 95 percent of your marketing messages were opened, and not merely opened, but read within three minutes of you hitting the ‘send’ button.
What would you call that kind of turbocharged email?
Jim Koch calls it text message marketing – and he built a budding global empire on the fact that while email and social network marketing are now saturated and largely ignored – few people ever ignore their text messages.
Jim launched Mobit, his text-marketing platform almost five years ago, and having recently sold it, continues to head its North American and UK operations.
This week he shares with host and reputation coach Dean Rotbart, poolside in sunny Scottsdale, Arizona, the rules of successful text message marketing – as well as its limitations.
[Monday Morning Radio listeners who wish to learn more, without obligation, can text the word “Mobile” to 72000. They will then get access to a 30-minute strategic presentation on how mobile marketing for businesses works. In addition, they will have an opportunity to book a 30-minute free one-on-one consultation with a Mobit marketing specialist.]
Posted: November 26, 2018
Monday Morning Run Time: 45:28