Forget About Email and Social Networking Marketing: Text Messaging Is Where It’s At

Global Innovator Jim Cook of Mobit on the Power and Limitations of Text Marketing

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Imagine if 95 percent of your marketing messages were opened, and not merely opened, but read within three minutes of you hitting the ‘send’ button.

What would you call that kind of turbocharged email? 

Jim Koch calls it text message marketing – and he built a budding global empire on the fact that while email and social network marketing are now saturated and largely ignored – few people ever ignore their text messages.

Jim launched Mobit, his text-marketing platform almost five years ago, and having recently sold it, continues to head its North American and UK operations.

 This week he shares with host and reputation coach Dean Rotbart, poolside in sunny Scottsdale, Arizona, the rules of successful text message marketing – as well as its limitations.

[Monday Morning Radio listeners who wish to learn more, without obligation, can text the word “Mobile” to 72000. They will then get access to a 30-minute strategic presentation on how mobile marketing for businesses works. In addition, they will have an opportunity to book a 30-minute free one-on-one consultation with a Mobit marketing specialist.]

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Posted: November 26, 2018
Monday Morning Run Time: 45:28

The Long-Shot Bid of XYZBuys to Grab a Meaningful Share of Online Retailing

An Insightful Conversation with Dan Thomas, VP Marketing

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Can two entrepreneurs with limited previous online retail experience take a meaningful chunk of business away from Amazon?

The concept of XYZBuys is a good one: to serve as an “online mall” with Amazon, Best Buy, and dozens of other leading retailers as so-called tenants. While consumers may be drawn to the mall by one anchor store, in theory they’ll buy from other retailers – big and small, while they are already there.

Will it work? 

The odds are against it. But after interviewing Dan Thomas, VP Marketing, host and reputation coach Dean Rotbart says that XYZBuys’ audacious business model does offer innovative ideas that any online retailer or service provider may want to adopt for themselves.

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Posted: November 19, 2018
Monday Morning Run Time: 37:24

Talking Trash with Patty Penke, An Expert on the Hidden Treasures Many People Consider Junk

A Vintage Box of Pampers Disposable Diapers Valued at $700

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Host and reputation coach Dean Rotbart is talking trash this week, but even those with delicate ears will want to listen in.

His guest is Patty Penke, the CEO of an Omaha estate sales company who has been selling collectibles and antiques for more than 20 years. Patty is the author of “Stop Throwing Cash in the Trash,” a book that shines a spot light on the hidden treasures that so many people, literally, dump in the trash – especially when disposing of the estate assets of a loved one who has recently died.

Beyond recognizing your family’s own undiscovered heirlooms, Patty and Rotbart talk about the abundant money-making opportunities that arise by discovering hidden treasures at garage sales, flea markets, neighborhood auctions, and in your own attic.

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Posted: November 12, 2018
Monday Morning Run Time: 38:47

The Time to Call in the ‘Swat Team’ is Before You Ever Need Them

Armoured One Helps Businesses and Schools Prepare for the Worst

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Most people hope the day will never come when the SWAT team arrives at the door of their business, school, or house of worship.

But calling in the Calvary – before they are actually needed – could very well prevent, or at the very least mitigate, the kind of massacre of innocent lives that occurred on October 27th at a synagogue in Pittsburgh, and just last Friday at a yoga studio in Tallahassee, Florida.

Tom Czyz is a SWAT team operator and former homicide detective who launched his company, Armoured One, in the wake of the Sandy Hook Elementary School attack in 2012. Joining him in advising business and community leaders on security measures are homeland security active shooter experts, a former Navy Seal Master Chief, a Delta Force team leader, and former FBI and CIA agents.

Tom has personally has investigated what happened at more than 50 gun attacks – including the October 1, 2017, Las Vegas mass shooting that killed 58 people and injured more than 850 others. His goal: To protect more people in the future.

As Tom tells host and reputation coach Dean Rotbart, there are steps everyone can take to prepare for the unlikely event of a live shooter at your facility, as well as life-saving instructions to follow if an attack is actually in progress.

You won’t want to miss this week’s episode of Monday Morning Radio.

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Posted: November 5, 2018
Monday Morning Run Time: 31:41