How to Launch a Successful Business (or Accelerate the Success of an Existing Company)

Colleen DeBaise, Former Small Business Editor of The Wall Street Journal, on the Seven Crucial Startup Stages

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Colleen DeBaise, the former small business editor of The Wall Street Journal, says there are seven crucial stages in the life of a startup.  In her new book, Start a Successful Business, Colleen, herself an entrepreneur and podcaster, draws lessons from companies including Warby Parker, Slack, and Lego to help would-be business owners learn how it’s done. 

But what about existing small businesses, asks host and reputation coach Dean Rotbart? Not to worry. Colleen notes that what works for startups also offers ways for established businesses to freshen their own success strategies.

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Posted: March 19, 2018
Monday Morning Run Time: 42:39 


Can Your Patents, Trademarks, or Copyrights Withstand a Legal Challenge?

Make48’s Andrea Hence Evans Advises Business Owners How to Create and Protect All Manner of Intellectual Property Rights

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Andrea Hence Evans is one of the most-respected patent, trademark, and copyright lawyers in the country, specializing in helping small business owners grapple with the mountains of red tape that must be surmounted in order to create and protect all manner of intellectual property rights.

Andrea has been selected by PBS to serve as the on-air legal expert for Season Two of its popular program, Make48, in which teams have 48 hours to plan, prototype, and pitch an idea for an invention.

Want to know if your idea is patentable or if your existing IP rights can withstand a challenge? Andrea shares the answers with host and reputation coach Dean Rotbart on this week’s edition of Monday Morning Radio.

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Posted: March 12, 2018
Monday Morning Run Time: 39:20 

You’re 35 Minutes Away from Knowing the Formula to Win New Customers and Clients

Serial Entrepreneur and Author Jean Ginzburg on Attracting, Connecting with, and Converting Prospects

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Jean Ginzburg is an expert when it comes to attracting, connecting with, and converting prospects into satisfied customers. She’s been doing it for more than a decade and has refined her approach by testing it on more than 2,000 of her own clients – ranging from Fortune 500 companies to one-person consultancies. 

Jean, herself a serial entrepreneur and CEO of Ginball Digital Marketing, is a huge believer in the ability of quality content to help businesses attract new customers. She is also an evangelist for using digital marketing – first and foremost – to secure those new paying contacts.

In her Amazon bestselling book, WIN New Customers!, Jean promises those who apply her formula that they will see it pay big dividends in only 60 days. But no need to wait even two months, when you can jumpstart your new customer-acquisition program in just 35 minutes by joining Jean and host and reputation coach Dean Rotbart on this week’s edition of Monday Morning Radio.

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Posted: March 4, 2018
Monday Morning Run Time: 32:07