Adam Witty is ‘The Authority’ on Authority Marketing

How Influence and Thought Leadership Are Manufactured in the Competitive Marketplace

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This week’s guest on Monday Morning Radio is Adam Witty, CEO of Advantage Media and ForbesBooks.

Adam is “The Authority” on authority marketing, having helped more than 1,300 now-published authors conceive, write, publish, and market their books. In 2016, he joined with Forbes, the influential financial news media company, to launch its own business book imprint.

Advantage Media is a vanity press, but not your run-of-the-mill self-publishing concern. Adam and his team think, act, and get results that are more akin to Simon & Schuster and Random House than conventional vanity publishers. 

If you’ve ever thought of writing a book to serve as a calling card for you professionally, Adam is just the man you want to hear from. But even if you know there is no authorship in your future – and some people shouldn’t write books for reasons you’ll hear, you’ll learn a lot from Adam about how influence and authority are “manufactured” in the competitive marketplace in which we all operate.

Host and reputation coach Dean Rotbart, who interviews Adam, says, “You may think that Adam Witty is in the publishing business. But he’s not. His unassailable core product is not ink on paper, or even digital ink, but raw, impactful influence.”

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Posted: February 19, 2018
Monday Morning Run Time: 49 minutes 38 seconds

The Corporate Graveyard is Filled with Businesses That Failed to “Shift Ahead”

Allen Adamson on How to Avoid the Fate of Blockbuster, Kodak, Toys R Us, and So Many Others

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Did you read that CVS is buying Aetna and Japan’s Fujifilm is buying Xerox? JAB Holding Co, which already owns Krispy Kreme, Panera, and Keurig, is now snapping up Dr. Pepper Snapple?  And Arbys recently swallowed Buffalo Wild Wings restaurants.

What’s happening here?

Allen Adamson knows: Aetna, Xerox, Dr. Pepper Snapple, Buffalo Wild Wings, and dozens upon dozens of other brand-name companies are failing to stay relevant in our fast-changing world, and are ceasing to survive as independent companies, or worse, like Toys R Us, closing up shop altogether.

Allen, a noted industry expert in all disciplines of branding is a counselor to some of the country’s most successful companies. He is a co-founder and Managing Partner of Metaforce.

Along with Joel Steckel, a vice dean at NYU’s Stern School of Business, Allen has written a compelling new book: Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World.

Shift Ahead spells out the warning signs that it’s time for reinvention, and exactly what separates the survivors – and those companies that thrive – from the businesses destined for the corporate graveyard. 

That’s true of Blockbuster and Kodak and Toys R Us, Allen tells host and reputation coach Dean Rotbart, and that’s also true of small businesses and professional practices. To learn just how you can stay ahead, hear what Allen has to say on this week’s Monday Morning Radio.

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Posted: February 12, 2018
Monday Morning Run Time: 39 minutes 38 seconds

Meeting-Busters: Transforming Mind-Numbing Meetings into Meaningful, Productive Collaborations

An Interview with Dick and Emily Axelrod, Authors of “Let’s Stop Meeting Like This”

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For most businesses, routine meetings are mind-numbing experiences that are a black hole of time, energy, and motivation.

Dick and Emily Axelrod, co-founders of The Axelrod Group and authors of Let’s Stop Meeting Like This, advise companies such as Coca Cola, Hewlett-Packard, Boeing, and General Electric, how to transform business meetings into enjoyable, productive, collaborative experiences where meaningful work gets done, better decisions are made, and managers and employees together bring about organizational change.

Hear what Dick and Emily have to tell reputation coach and host Dean Rotbart this week – including their recommendation that attendance at all business meetings be strictly voluntary – then schedule your own staff meeting to share your newfound wisdom.

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Posted: February 5, 2018
Monday Morning Run Time: 41 minutes 31 seconds