KIND Healthy Snacks Hits a PR Grand Slam with Times Square Stunt
Audacious Sugar Dump is a ‘Buzz Snatching’ Gem
Last week, in a publicity stunt ripped from the pages of host Dean Rotbart’s Wizard Academy Buzz Snatching course, KIND Healthy Snacks dumped 45,485 pounds of sugar right in the heart of New York’s Times Square.
The audacious move won instant global recognition for the company’s new line of no-added-sugar fruit snacks by highlighting the mountain of sugar (20-feet tall and 30-feet wide) that America’s kids consume every five minutes.
This week on Monday Morning Radio, KIND’s Drew Nannis, vice president of integrated communication, shares the details of his company’s elaborate planning, as well as his #1 recommendation for other companies – big or small – considering similar buzz snatching events.
Posted: August 28, 2017
Monday Morning Run Time: 31 minutes 15 seconds