Defying Conventional Business Wisdom and Succeeding
Russ DiGilio Built a Growing National Chain Despite the Long Odds Against Him
If Russ DiGilio pitched his business concept to you, chances are you’d run from it as fast as your legs could carry you:
A new donut chain (just what the world is lacking); named Duck Donuts (who doesn’t associate tasty fresh donuts with ducks?); that defies health food advocates (not even a gluten-free variety); and requires customers to come into the donut shop to buy the product (online retailing, what’s that?).
So much for conventional business wisdom.
DiGilio’s Duck Donuts are a mega-success, rapidly spreading across 13 states and more than 100 stores.
This week on Monday Morning Radio, DiGilio demonstrates to our donut-loving host Dean Rotbart, why there is always hope for the entrepreneurial iconoclasts of the world.
Posted: November 28, 2016
Monday Morning Run Time: 36 minutes 52 seconds