How Lovely Beards Made the Leap From Blog to Product Line
“Content & Commerce” According to Co-Founder Rip Bains
Let’s face it, beards are in vogue. Bushy beards, long beards, well-coiffed beards, wild beards – sprouting on men in all walks of life – music, sports, film, business, even politics.
It’s no coincidence that sales at Lovely Beards, a San Francisco-based online seller targeting facial hair aficionados are waxing in response.
Rip Bains, the cofounder of Lovely Beards, shares his company’s transformation from an Irish blog for hirsute men into a “Content & Commerce” retailer that is quickly emerging as one of America’s premiere male grooming companies.
Listen in this week on Monday Morning Radio and hear what Rip tells host and reputation coach Dean Rotbart about the journey from content maker to product maker.
Posted: October 31, 2016
Monday Morning Run Time: 32 minutes 12 seconds