X-It Interview: A Candid Look Back (and Ahead) with One of the Nation’s Top Small Business Journalists
Until March of this year, Raymond Hennessey served as the editorial director of Entrepreneur Media, publisher of Entrepreneur magazine. He was one of the nation’s top small business journalists.
This week, Ray sits for a candid X-It Interview with Dean Rotbart, host of Monday Morning Radio and executive editor of NewsBios.com. Ray is now Chief Innovation Officer at JConnelly, a respected New York-based communications and marketing agency.
Free to speak his mind, Ray shares his frank thoughts on journalism and public relations.
Highlights of the interview include:
- How companies large and small are successfully bypassing the newsroom and connecting directly with consumers
- What many companies still misunderstand about content marketing
- Where most PR agencies still fail to understand journalists and consumers
Posted: May 16, 2016
Monday Morning Run Time: 41 minutes 26 seconds