You’re Not Too Small or Too New to Profit From (And Afford) a Celebrity Endorsement
A Conversation with Evan Morgenstein of CelebExperts
Celebrity endorsements are not just for giant consumer-products brands anymore. Many small businesses are discovering the sales magnetism of celebrities who talk up their products – whether in advertisements or social media posts.
Evan Morgenstein, president and CEO of CelebExperts, specializes in matching celebrities with businesses – including startups and not-ready-for-prime-time companies. His results have been nothing short of amazing.
This week on Monday Morning Radio, Morgenstein shares with host and reputation coach Dean Rotbart the ins-and-outs celebrity endorsements.
Posted: March 7, 2016
Monday Morning Run Time: 51 minutes 52 seconds