Mermaid Mania: Swimtails Aims to Ride the Global Wave
Little mermaids are big business. Spurred, in part, by the hit Australian TV show, “H2O: Just Add Water” – which airs in more than 120 countries – we are in the midst of a bona fide mermaid feeding frenzy.
Among the more popular items making waves are mermaid tails, such as the children and adult swimming fins being marketed nationally by Swimtails, a company that recently surfaced to meet the burgeoning demand.
Husband-and-wife team Kristie Foster and Ryan Newman share their entrepreneurial tale this week on Monday Morning Radio and disclose their blueprint for making a business splash from mermaid mania.
Kristie and Ryan are interviewed by Wizard Academy faculty member Dean Rotbart, an award-winning journalist and veteran broadcaster.
Posted: June 1, 2015
Run Time: 21 minutes 25 seconds