A Fool’s Errand: Trying to Motivate Employees with a Carrot or a Stick

Susan Fowler on the Science of Motivation

[Listen and Profit Now™]

Would you be more inclined to listen to this week’s edition of Monday Morning Radio if you knew that one lucky listener would win a Silver Aluminum Apple Watch? Perhaps.

But this week’s guest, Susan Fowler, thinks such prize incentives are an awful way to win customers or to encourage employees to perform better on the job. In the long run, they don’t work.fowler_susan

Susan, who has worked alongside management guru Ken Blanchard for more than two decades and co-authored three books with Ken, is an expert on the science of motivation.

Her own book, Why Motivating People Doesn’t Work…and What Does, explodes the conventional wisdom that to motivate others – or even yourself – you have two choices, the carrot or the stick. That may work for horses, Susan says, but not for listeners of this podcast or for any other sentient human being.

Discover why you MUST have your own Wikipedia profile and how to generate one. Read Dean Rotbart’s groundbreaking series here.
Direct Download
Posted: May 18, 2015
Run Time: 38 minutes 12 seconds

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