Customer Experience (CX) Trumps Price & Product
SCORE Workshop Leader Denise Graziano
Customer Experience – which is often abbreviated as CX – is rapidly surpassing price and product as the #1 brand differentiator. Nonetheless, Denise Graziano, this week’s guest on Monday Morning Radio, reports that six out of every ten companies have done zilch to improve their CX.
Denise, owner of Fairfield, CT-based Graziano Associates, is an expert on the subject of CX and how it impacts revenue, client retention, and overall brand image. She recently led a national SCORE workshop on the subject of CX.
Denise is interviewed by Wizard Academy faculty member Dean Rotbart, co-host of Business Unconventional, the one-hour radio newsmagazine that aired weekly on News/Talk 710 KNUS AM in Denver.
Be sure to follow Dean on Twitter: @RepToolChest and subscribe to Roy H. Williams’s Monday Morning Memo. The best things in life really are free!
Posted: April 6, 2015
Run Time: 29 minutes 11 seconds