2015 Mile High Reputation Tool Chest Workshop


Participants in the 2015 Mile High Reputation Tool Chest Workshop held in Denver on September 3rd & 4th.  (Photography by Avital)

Business owners, entrepreneurs, and company executives from around the country gathered in Denver ahead of Labor Day to attend the two-day Mile High Reputation Tool Chest Workshop.

The reputation clinic featured Monday Morning Radio host Dean Rotbart, along with three nationally respected faculty members. The workshop was designed to help individuals and companies establish greater visibility by relying on a blend of reputational tools, including media relations, content marketing, SEO, social networking, videos, photos, and strategic events.

Each participant was assigned the task of drafting a Reputation Blueprint™. The blueprint detailed the resources and strategies that will be required to deliver dramatic results from a single reputational project.

On day one of the workshop, attendees heard presentations from the four faculty members focused on media relations, online reputation management, book creation and publishing, and producing online educational courses. On the second day, the registrants met in small groups – guided by individual faculty members – to discuss how best to achieve their reputational goals.

The faculty leading the Mile High Reputation Tool Chest Workshop along with Dean were:

(L-R): Rich Carr, Julie Anne Eason, and Elad Hogen

(L-R): Rich Carr, Julie Anne Eason, and Elad Hogen. (Photography by Avital)

In addition, Colorado radio legend Steve Kelley, who hosts Kelley & Company weekday afternoons on 710 KNUS AM, shared his experience undertaking high-visibility charity stunts, which have generated more than $2 million dollars on behalf of worthy causes. Kelley is the founder of Kelley’s Heroes List, an online business directory featuring business owners and entrepreneurs who are honest, caring, and who give back to their communities.

The core of the Reputation Tool Chest workshop is Rotbart’s proprietary 5 Pillars of Reputation Construction, which when applied correctly, allow most individuals, companies, and nonprofits to significantly enhance their visibility at little or no cost.


Each of the five pillars, in turn, relies on originality, creativity, timeliness, and relevance to help ensure their success.

Rotbart shared case studies of small, everyday businesses that garnered worldwide media attention by using his five pillars to build their own reputational projects.

Among the many successful reputational projects that Rotbart has created or contributed to are:

  • Small Business Drives Colorado – A year-long statewide campaign honoring small business owners and featuring more than 2,000 one-minute radio spots showcasing their accomplishments.
  • No Socks to Work Day – An annual wintertime campaign to attract donations of new socks for the poor and homeless.
  • Thanks for Being on the Job Honors – A national awards program recognizing men and women in local communities across the country who keep our cities running, but seldom get public recognition.
  • The Business News Luminary Awards – A tribute to the top business and financial journalists of the year and the century.
  • Tikeapolooza – A Labor Day fundraiser featuring toddlers racing their no-pedal bikes on one of the nation’s top velodrome tracks.

Rotbart has also produced multiple radio programs and podcasts aimed at generating attention for businesses, nonprofits, and causes. These include:

  • Monday Morning Radio – a weekly podcast featuring innovative business owners, entrepreneurs, and experts from around the country. Produced in association with the nonprofit Wizard Academy in Austin, Texas.
  • Business Unconventional – a weekly one-hour radio news magazine, broadcast on 710 KNUS AM that showcased Colorado’s small business superstars.
  • Radio Chavura – a weekly half-hour broadcast and podcast incorporating news, features, and opinion of special interest to the Jewish community.
  • Newsroom Confidential – a weekly one-hour broadcast on 870 KRLA AM in Los Angeles that explored the nation’s most influential journalists and news organizations

Rotbart, who organized The Mile High Reputation Tool Chest workshop, is developing an online course based upon the live event. He also offers one-on-one reputational coaching to individuals and businesses that seek greater local, regional, national, and international coverage.

A former award-winning reporter and columnist with The Wall Street Journal, Rotbart is the founder and executive editor of NewsBios.com, which provides in-depth, unauthorized biographical sketches and profiles on the world’s most influential journalists.

To be notified of the next Reputation Tool Chest Workshop, fill in the form below.