Turning Brand Stories into Buyer Legends – A Master Class

Featuring Bryan & Jeffrey Eisenberg

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Jeffrey and Bryan Eisenberg

New York Times bestselling authors and Wizard Academy faculty members Bryan and Jeffrey Eisenberg are out with their latest blockbuster book, Buyer Legends, a Master Class that shows companies large and small how to use customer narratives to turbocharge sales and transform business cultures.

Bryan and Jeffrey are recognized global authorities in marketing optimization, analytics and customer experience design.  With their new book, they demonstrate how to best communicate your brand’s story intent at each and every level of your organization, from the stockroom to the boardroom.

Buyer Legends is available now as a download from Amazon.com.  On this week’s Monday Morning Radio, Bryan and Jeffrey take listeners on a private tour of their new book and the concepts that are already revolutionizing sales and performance at companies such as Google and HP.

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Posted: October 27, 2014
Monday Morning Run Time:  31 minutes  01 seconds

How Does The Outlook For Your Small Business Compare?

The 2014 Principal Financial Well-Being Survey

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Principal Financial Group Survey Results

A graphic overview of the 2014 Principal Financial Group Financial Well-Being Survey

How does the outlook for your small business compare to that of other owners across the United States?

This week on Monday Morning Radio, hear the exclusive results of a survey of 600 small business owners who were asked their feelings on a variety of topics, including the financial health of their companies, plans to hire, employee benefits, and how they maintain a work/life balance.

Amy Friedrich - Principal Financial GroupOur guest is Amy Friedrich, a vice president at Des Moines-based Principal Financial Group, which conducted the Financial Well-Being survey for the third consecutive year.

The complete results of the Principal Financial Well-Being survey are available from www.Principal.com/wellbeing.

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: October 20, 2014
Monday Morning Run Time:  24 minutes  20 seconds

This Globe-Trotting Entrepreneur Has Some Main Street Insights For You

David Schlesinger, Founder, Hong Kong-based Tripod Advisors

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Talk with the Queen of England. Chat with the president of Turkey.

David Schlesinger, founder of managing editor of Hong Kong-based Tripod Advisors, travels the world to stay atop international affairs, risk Tripod Advisors' David Schlesingeranalysis, politics and economics. His clients are big businesses and major news organizations, but his insights have value to small business owners and entrepreneurs as well, especially if you do, or ever plan to do business in China.

Formerly the global managing editor of Reuters, David takes Dean Rotbart on a thrill ride this week on Monday Morning Radio. Want to come along? Hang on tight.

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Posted: October 13, 2014
Monday Morning Run Time:  33 minutes  38 seconds

Businessing Magazine Covers Topics That Inc., Entrepreneur and Fast Company Overlook

Seussing & Content Marketing: An Interview With Founder Matt Smith

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Matt Smith is a small business owner who didn’t think that magazines such as Inc., Entrepreneur, and Fast Company provide enough valuable information to truly small businesses seeking helpful resources.  So Smith, a Southern California web designer, built and launched

Matt Smith, Businessing Magazine

Matt Smith saw a need for a magazine targeting truly small business owners, so he launched one.

Businessing Magazine, a digital publication with a special focus on the 75% of American small businesses that don’t have any non-family employees.

This week on Monday Morning Radio, Smith discusses the strategy behind his new publication and how other entrepreneurs can also leverage content marketing to generate rapid growth.  

Matt is interviewed by Wizard Academy faculty member Dean Rotbart.  Dean and wealth management expert David Biondo are co-hosts of Business Unconventional. The one-hour radio newsmagazine debuted in October 2011 on News/Talk 710 KNUS AM in Denver.

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Posted: October 6, 2014
Monday Morning Run Time:  30 minutes  53 seconds

Hear Dean Rotbart’s interview with the editor of the nation’s LARGEST personal finance publication here.