You’ve Got 160 Characters to Score a Marketing Homerun. Go!!
Jaymes Sorbel knows how to get the immediate attention of your customers and drive them to action: text message them.
Sorbel, founder of MeTesto Professional, says the 160 characters contained in well-executed text-message campaigns can generate a huge response. A key reason?
Customers are so viscerally addicted to receiving and sending text messages that 80% of us text while watching TV and 44% of us take our smart phones to bed with us.
Sorbel details the dos and don’ts of effective text-message marketing on this week’s Monday Morning Radio.
[Note: At several spots in this week’s episode, the sound quality is briefly inaudible. The glitches pass very quickly.]
Posted: August 4, 2014
Monday Morning Run Time: 34 minutes 41 seconds