Reputation Tool Chest Insights: Dumb and Dumber Ways to Promote Yourself

Host Dean Rotbart Shares Three Lessons on Ways to Work with Journalists and Other Influencers

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Not for the first time, or even the second, or the tenth: Dean Rotbart’s scheduled guest on this week’s edition of Monday Morning Radio was a no-show.

You absentee guests know exactly who you are.  Shame on you!

The good news is that without a guest, Dean is able to reach into his Reputation Tool Chest and share three self-marketing gems for companies and individuals who seek the attention of journalists and other influencers. 

Dean has taught at The Wizard Academy since the early 2000s, first sharing his Newsroom Confidential insights, then Buzz Snatching, and most recently Reputation Tool Chest.  All three workshops have this in common: they defy the conventional wisdom of how influence is created, relying instead on deconstructing real-world success stories.

When they show up, Dean always enjoys interviewing business owners and experts, because he can not only share their wisdom with listeners, he can learn from his guests himself. This week, alas, he can only pass on what he already knows.

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Posted: January 14, 2019
Monday Morning Run Time: 10:00

 

Our Annual Top 10 Countdown of the Year’s Most Popular Episodes

Guest Host Maxwell Rotbart Delivers His Best Casey Kasem Imitation

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Maxwell Rotbart

If the most popular episodes of Monday Morning Radio in 2018 are an accurate barometer, then last year was one filled with both hopes and anxieties for America’s entrepreneurs.

Listeners by the thousands tuned to the weekly podcast, hosted by Wizard Academy alumnus and faculty member, Dean Rotbart, to learn how fellow entrepreneurs were succeeding, overcoming their mistakes, and discovering means to avoid making those errors in the first place.

Join guest host Maxwell Rotbart as he counts down the Top 10 Monday Morning Radio episodes of 2018. Maxwell is the 26-year-old son of host and reputation coach Dean Rotbart, and himself an entrepreneur and radio veteran.

If you missed any of these ten amazing episodes, now is the perfect time to catch up.

  1. Your Company May Very Well Face Opioid-Related Liabilities, Even If You Don’t Sell or Distribute the Painkillers

http://traffic.libsyn.com/mondaymorningradio/Opioid_Crisis.mp3

 

  1. The New Tax Code Will Save Most Listeners to This Podcast Thousands of Dollars
    http://traffic.libsyn.com/mondaymorningradio/Tax_Savings.mp3

 

  1. Forget About Email and Social Networking Marketing: Text Messaging Is Where It’s At

http://traffic.libsyn.com/mondaymorningradio/Mobit.mp3

 

  1. You Can Eradicate Sexual Harassment in Your Organization

http://traffic.libsyn.com/mondaymorningradio/Sexual_Harassment.mp3

 

  1. How Influence and Thought Leadership Are Manufactured in the Competitive Marketplace

http://traffic.libsyn.com/mondaymorningradio/Adam_Witty.mp3

 

  1. If This Company’s Stock Was Publicly Traded – It’s Not – Would You Invest in It?
    http://traffic.libsyn.com/mondaymorningradio/Luminora.mp3

 

  1. Sears Once Resembled the Amazon Juggernaut – What Happened?

http://traffic.libsyn.com/mondaymorningradio/Sears_Bankruptcy.mp3

 

  1. The Time to Call in the ‘Swat Team’ is Before You Ever Need Them

http://traffic.libsyn.com/mondaymorningradio/Armoured_One.mp3

 

  1. CEOs, Celebrities, and Politicians Turn to One Man When Their Reputations Are on the Line

http://traffic.libsyn.com/mondaymorningradio/The_Fixer.mp3

 

  1. Carl Schramm, “The Evangelist of Entrepreneurship,” on the Proven Formula for Success

http://traffic.libsyn.com/mondaymorningradio/Carl_Schramm.mp3

 

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Posted: January 7, 2019
Monday Morning Run Time: 14:35

Sunrise, Sunset: Passing Along the Family Business to the Next Generation

Anna Huthmaker of Huthmaker Violins on Taking Over from Her Parents

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After almost 30 years in business, Roland “Buddy” and Dixie Huthmaker, owners of Huthmaker Violins – one of the finest violin and string instrument stores in the country – faced a choice that many owners do after pouring their hearts and souls into a business: sell it, close it, or pass it on to a willing heir.

Fortunately for the Huthmakers, their daughter Anna, a gifted musician and entrepreneur, stepped up, and in January 2019 will officially become the new owner of their beloved shop.

All three Huthmakers attribute some of their success to the classes they’ve taken at Wizard Academy, including host and reputation coach Dean Rotbart’s “Buzz Snatching” course on reputation building.

This week on Monday Morning Radio, Anna shares the planning that went into the ownership transition and what she plans to do differently now that her parents report to her.

[You may also wish to here our interview from September 2014 with Buddy, Dixie, and Anna. Click here.]

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Posted: December 17, 2018
Monday Morning Run Time: 30:23

ATLAS CHOKED: A Call for Purpose-Driven Workplaces

The Conscious Professional Is More Influential, Effective, and Fulfilled

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In her 1957 classic, Atlas Shrugged, author Ayn Rand argued that the business of business is to make money – nothing more.

In her new book, The Conscious Professional: Transform Your Life at Work, due out next month, Jessica Hartung pointedly disagrees.

There is much more to business than pursuing profits and earning a paycheck, Jessica argues. Founder and CEO of Integrated Work, a Boulder, Colorado-based consulting firm, Jessica is an evangelist for purpose-driven workplaces, where owners and employees alike strive to integrate their personal values into their workday.

In fact, Jessica believes that professionals who embrace a mission that goes beyond making money are more influential, effective, and fulfilled on the job.

As Jessica tells host and reputation coach Dean Rotbart on this week’s edition of Monday Morning Radio, even those with the most mundane jobs can find meaning in their everyday tasks.

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Posted: December 10, 2018
Monday Morning Run Time: 41:43

 

 

Sid Vicious He’s Not, But Ex-Microsoft Executive Jeremy Dale Maintains a Punk Rock Attitude in Business

And … Introducing His Latest Venture – Otro, a Global Digital Club for Soccer Fans

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If Jeremy Dale hadn’t spent the last eight years as a vice president of Microsoft Corp., people might dismiss his new book, The Punk Rock of Business: Applying a Punk Rock Attitude in the Modern Business Era, as a flight of fancy. 

But Punk Rock and successful businesses have much more in common than you might imagine, starting with authenticity and a refusal to conform.

Coincidentally, Jeremy’s interview from London with host and reputation coach Dean Rotbart comes on the very day that Jeremy is officially launching his latest venture – Otro, a global digital club for soccer fans that is designed from the ground up to be a Punk Rock business.

Do you have what it takes be a fast-paced, hard-edged business punk rocker?  Find out this weeks, only Monday Morning Radio.

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Posted: December 3, 2018
Monday Morning Run Time: 37:26

Forget About Email and Social Networking Marketing: Text Messaging Is Where It’s At

Global Innovator Jim Cook of Mobit on the Power and Limitations of Text Marketing

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Imagine if 95 percent of your marketing messages were opened, and not merely opened, but read within three minutes of you hitting the ‘send’ button.

What would you call that kind of turbocharged email? 

Jim Koch calls it text message marketing – and he built a budding global empire on the fact that while email and social network marketing are now saturated and largely ignored – few people ever ignore their text messages.

Jim launched Mobit, his text-marketing platform almost five years ago, and having recently sold it, continues to head its North American and UK operations.

 This week he shares with host and reputation coach Dean Rotbart, poolside in sunny Scottsdale, Arizona, the rules of successful text message marketing – as well as its limitations.

[Monday Morning Radio listeners who wish to learn more, without obligation, can text the word “Mobile” to 72000. They will then get access to a 30-minute strategic presentation on how mobile marketing for businesses works. In addition, they will have an opportunity to book a 30-minute free one-on-one consultation with a Mobit marketing specialist.]

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Posted: November 26, 2018
Monday Morning Run Time: 45:28

The Long-Shot Bid of XYZBuys to Grab a Meaningful Share of Online Retailing

An Insightful Conversation with Dan Thomas, VP Marketing

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Can two entrepreneurs with limited previous online retail experience take a meaningful chunk of business away from Amazon?

The concept of XYZBuys is a good one: to serve as an “online mall” with Amazon, Best Buy, and dozens of other leading retailers as so-called tenants. While consumers may be drawn to the mall by one anchor store, in theory they’ll buy from other retailers – big and small, while they are already there.

Will it work? 

The odds are against it. But after interviewing Dan Thomas, VP Marketing, host and reputation coach Dean Rotbart says that XYZBuys’ audacious business model does offer innovative ideas that any online retailer or service provider may want to adopt for themselves.

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Posted: November 19, 2018
Monday Morning Run Time: 37:24