Before You Ever Contemplate Selling Your Business is the Perfect Time to Discover ‘Selling with Certainty’

Terry H. Monroe Shares Insider Secrets for Getting Full Value for Your Business

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Terry H. Monroe has been the owner of more than 40 businesses, and helped to facilitate the sale of more than 500 other companies.

So when he offers no-nonsense advice on how owners can be certain to get the full value for their businesses or professional practices, he knows what he’s talking about.

Terry condensed all the wisdom he’s gained over more than 30 years establishing, operating, and selling businesses into a new book, Selling with Certainty.  He tells host Dean Rotbart that the very best time to learn the lessons he teaches is before owners ever even consider selling. That way they can bypass the costly errors that prove so aggravating to others.

Photo: Terry H. Monroe, Selling with Certainty
Posted: May 20, 2019
Monday Morning Run Time: 39:02

Off They Go into the Wild Blue Entrepreneurial Yonder

Brett and Sherri Vance Launch ‘Jet Jockeys’ Television for Aviation Enthusiasts

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Brett Vance is a veteran combat and military test pilot who has flown F-16s and commanded the 514th Flight Test Squadron.

But he admits that no battle has tested his mettle like working to produce and distribute Jet Jockeys, his educational and inspirational docu-reality video series that showcases aviators and aviation feats, and targets the large potential audience of aviation enthusiasts.

He and his wife, Sherri, the program’s creator and executive producer, join host and award-winning journalist Dean Rotbart this week to share their flight plan for entrepreneurial success.

Photo: Brett Vance, Jet Jockeys
Posted: May 13, 2019
Monday Morning Run Time: 45:40

The Modern Business Applications of History: How Highly-Effective People Deal with Disruptions

We Know What This Week’s Mystery Guest Does (Business Author), We Just Don’t Know Who He Is

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Monday Morning Radio Host Dean Rotbart confesses that he doesn’t know who his guest is on this week’s podcast. 

It’s not that Dean doesn’t have a fascinating guest, or that the guest’s book – “Undisrupted: How Highly-Effective People Deal with Disruptions” – isn’t a valuable business read; it’s just that Dean literally does not know who wrote the book.

The author, who lives in The Netherlands [Dean phoned him there], uses the pseudonym John Vespasian and has written ten books.

What Dean also knows is that this week’s mystery guest is a well-read student of global history [think Russian industrialist Savva Mamontov (1841-1918), and 12th-century French statesman, Abbot Suger], and draws excellent insights from bygone eras that we all can apply to our lives today.

So Dean assures us that his guest has plenty of good advice to dispense; he just doesn’t know who he’s talking to.

 

Illustration: The author known as John Vespasian
Posted: May 6, 2019
Monday Morning Run Time: 32:45

Fusion Leadership: Unleashing the Movement of Monday Morning Enthusiasts

70% of American Workers Hate Their Job. Dudley Slater Aims to Change That

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When business owners and leaders align their personal interests with the best interests of their companies and employees, the resulting “Fusion” becomes a powerful force for success.

Too often, says Dudley R. Slater, former CEO of Integra Telecom  – with more than 2,500 employees – leaders put their egos and self-interest ahead of what’s best for their organizations.

Dudley, author of Fusion Leadership, tells host and award-winning journalist Dean Rotbart how leaders and team members who work together for a shared purpose can unleash powerful synergies – not only in business, but also in society as a whole.

Photo: Dudley R. Slater
Posted: April 29, 2019
Monday Morning Run Time: 35:04

How to Build an Ironclad Brand for Your Business

Author Lindsay Pedersen Explains Why Brand is the Largest Driver of Value Creation

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Clorox Bleach is 6% sodium hypochlorite and 94% water, the exact formulation of most generic store brands. Yet Clorox consistently commands 65% of U.S. bleach sales.

Why?

Because, says Lindsay Pedersen, who oversaw the hygienic cleaner for The Clorox Company, Clorox Bleach is an “ironclad” brand, one of many she showcases in her new book, “Forging an Ironclad Brand: A Leader’s Guide.

Lindsay, whose Ironclad Brand Strategy consulting firm has also helped build ironclad brands for Starbucks, T-Mobile, Zulily, and other large companies, believes that a business’s brand it too important to be left to marketers alone. As she explains to host Dean Rotbart, brand is such a crucial driver of value creation that it needs to be developed and supported by virtually every employee at a company or organization, starting with the CEO.

Good brand, Lindsay notes, really is just good business.

You may think you know enough about branding or that your business or professional practice doesn’t need to have an ironclad brand to succeed.

You’d be surprised at how many customers and how much profit you likely are missing out on.

Hear for yourself on this week’s edition of Monday Morning Radio.

 

Photo: Lindsay Pedersen, Ironclad Brand Strategy
Posted: April 22, 2019
Monday Morning Run Time: 45:17

You’ll Be Very Impressed By the Business Savvy of This 28-Year-Old Entrepreneur

Maxwell Cohen Parlayed His Interest in Water Conservation into a Thriving Business

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Entrepreneurial magic often results when education meets opportunity.

In the case of Maxwell Cohen, the education was in environmental and water resource economics, and the opportunity was to save millions of gallons of water annually by finding a way for hospitals, nursing homes, and even parents of newborns to avoid having to wash so many bed sheets.

His company, Peel Away Labs, developed the first multilayered, disposable, waterproof, fitted sheet designed for the home, industrial, and healthcare markets. Basically, when a bed sheet is soiled, users simply peel off the top layer — like an onion — and expose a fresh sheet.

Maxwell’s Peel Aways are a big success, selling at Walmart, Bed Bath & Beyond, Amazon, and other popular retailers.

This week, Maxwell shares his journey – including a total misfire on Shark Tank in 2015 – from drawing board to final product with host and prize-winning journalist Dean Rotbart.

Now an unabashed success, Maxwell recently celebrated his 28th birthday.

Photo: Maxwell Cohen, Peel Away Labs
Posted: April 15, 2019
Monday Morning Run Time: 43:37

 

 

Anyone Can Be a Successful Writer – No Journalism Training Required

Since 2012, Christina DeBusk Has Completed More Than 5,000 Paid Content Gigs

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Christina DeBusk spent 15 years working in law enforcement before, in 2012, she caught the writing bug. Without formal journalism training, she took anything and everything that she could get, grinding out content 16 hours a day.

Well, it paid off. Today Christina is an Olympic-caliber writer, having completed six books – including How to Earn a Comfortable Living as a Freelance Writer and I’ve Always Wanted to Write a Book! – 10 Easy-to-Follow Steps to Becoming a First Time Author; ghost-written a handful of others; and generated a whopping 5,000-plus paid content projects.

She both teaches and personifies the notion that anyone can be a successful writer. This week, Christina shares the secret of her phenomenal output with host Dean Rotbart, who readily confesses his envy of her productivity.

Photo: Christina DeBusk, Freelance Olympiad
Posted: April 8, 2019
Monday Morning Run Time: 39:27