Adam Witty is ‘The Authority’ on Authority Marketing

How Influence and Thought Leadership Are Manufactured in the Competitive Marketplace

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This week’s guest on Monday Morning Radio is Adam Witty, CEO of Advantage Media and ForbesBooks.

Adam is “The Authority” on authority marketing, having helped more than 1,300 now-published authors conceive, write, publish, and market their books. In 2016, he joined with Forbes, the influential financial news media company, to launch its own business book imprint.

Advantage Media is a vanity press, but not your run-of-the-mill self-publishing concern. Adam and his team think, act, and get results that are more akin to Simon & Schuster and Random House than conventional vanity publishers. 

If you’ve ever thought of writing a book to serve as a calling card for you professionally, Adam is just the man you want to hear from. But even if you know there is no authorship in your future – and some people shouldn’t write books for reasons you’ll hear, you’ll learn a lot from Adam about how influence and authority are “manufactured” in the competitive marketplace in which we all operate.

Host and reputation coach Dean Rotbart, who interviews Adam, says, “You may think that Adam Witty is in the publishing business. But he’s not. His unassailable core product is not ink on paper, or even digital ink, but raw, impactful influence.”

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Posted: February 19, 2018
Monday Morning Run Time: 49 minutes 38 seconds

The Corporate Graveyard is Filled with Businesses That Failed to “Shift Ahead”

Allen Adamson on How to Avoid the Fate of Blockbuster, Kodak, Toys R Us, and So Many Others

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Did you read that CVS is buying Aetna and Japan’s Fujifilm is buying Xerox? JAB Holding Co, which already owns Krispy Kreme, Panera, and Keurig, is now snapping up Dr. Pepper Snapple?  And Arbys recently swallowed Buffalo Wild Wings restaurants.

What’s happening here?

Allen Adamson knows: Aetna, Xerox, Dr. Pepper Snapple, Buffalo Wild Wings, and dozens upon dozens of other brand-name companies are failing to stay relevant in our fast-changing world, and are ceasing to survive as independent companies, or worse, like Toys R Us, closing up shop altogether.

Allen, a noted industry expert in all disciplines of branding is a counselor to some of the country’s most successful companies. He is a co-founder and Managing Partner of Metaforce.

Along with Joel Steckel, a vice dean at NYU’s Stern School of Business, Allen has written a compelling new book: Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World.

Shift Ahead spells out the warning signs that it’s time for reinvention, and exactly what separates the survivors – and those companies that thrive – from the businesses destined for the corporate graveyard. 

That’s true of Blockbuster and Kodak and Toys R Us, Allen tells host and reputation coach Dean Rotbart, and that’s also true of small businesses and professional practices. To learn just how you can stay ahead, hear what Allen has to say on this week’s Monday Morning Radio.

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Posted: February 12, 2018
Monday Morning Run Time: 39 minutes 38 seconds

Meeting-Busters: Transforming Mind-Numbing Meetings into Meaningful, Productive Collaborations

An Interview with Dick and Emily Axelrod, Authors of “Let’s Stop Meeting Like This”

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For most businesses, routine meetings are mind-numbing experiences that are a black hole of time, energy, and motivation.

Dick and Emily Axelrod, co-founders of The Axelrod Group and authors of Let’s Stop Meeting Like This, advise companies such as Coca Cola, Hewlett-Packard, Boeing, and General Electric, how to transform business meetings into enjoyable, productive, collaborative experiences where meaningful work gets done, better decisions are made, and managers and employees together bring about organizational change.

Hear what Dick and Emily have to tell reputation coach and host Dean Rotbart this week – including their recommendation that attendance at all business meetings be strictly voluntary – then schedule your own staff meeting to share your newfound wisdom.

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Posted: February 5, 2018
Monday Morning Run Time: 41 minutes 31 seconds

When the Going Gets Tough, High-Stakes Leaders Step Up

Crisis Coach Constance Dierickx On Taking Charge in Turbulent Times

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In the business world, there is leadership, and then there is high-stakes leadership. The skills required to be a good leader day-to-day do not always stand up in a crisis, where an extra dose of courage, judgment, and fortitude is required.

Constance Dierickx, founder of CD Consulting Group, is a crisis leadership consultant; coaching executives at companies including AT&T, IBM, and AAA on the mindset and actions that the best leaders take to guide their companies through the most turbulent of times.

Constance, aka “The Decision Doctor,” has crammed a lifetime of experience and coaching into her new book, High-Stakes Leadership, and on this week’s episode of Monday Morning Radio she shares with us her formula for helping business owners make tough decisions, take decisive stands, and kick aside convention in a crisis.

When the going gets tough, Constance teaches the best CEOs and owners how to get going.

Join host and reputation coach Dean Rotbart as he and Constance explore what it takes to be a High-Stakes Leader.

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Posted: January 29, 2018
Monday Morning Run Time: 39 minutes 24 seconds

Wealth Grows on Trees for This Texas Oil Baron

Why He Has Earned the Nickname ‘Jim Oliveseed’

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Not since John Chapman introduced apple trees to large swaths of the U.S. and Canada – earning the nickname Johnny Appleseed –  has one man on his own done so much to introduce a thriving agriculture industry to North America.

Indeed, Jim Henry may well go down in history as Jim Oliveseed, because he single-handedly can claim credit for seeding the commercial olive industry in the United States – and Texas, in particular.

Jim is the owner and founder of Texas Olive Ranch, which was the first U.S. commercial producer of high quality olive oils and today struggles to keep up with demand for its growing line of products.

Host and reputation coach Dean Rotbart shares the unique tale of the Texas Olive Ranch with all due credit to Wizard Academy graduate, Lem Lewis, aka The Ranch Broker, who conducted the interview.

This is an abridged version of Lem’s interview with Jim Henry. To hear the full interview, visit http://www.ranchcast.com/.

Photo: Jim Henry, Texas Olive Ranch
Posted: January 22, 2018
Monday Morning Run Time: 29 minutes 02 seconds

Your Company May Very Well Face Opioid-Related Liabilities, Even If You Don’t Sell or Distribute the Painkillers

Veteran Journalist Dennis Kneale on the Massive Torts Facing American Business

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When Dennis Kneale publishes a scoop, smart business people sit up and pay attention.

Dennis’s blue-chip media credentials include influential positions at Fox Business, CNBC, Forbes, and The Wall Street Journal.

Writing earlier this month for the prestigious Op-Ed page of The Wall Street Journal, Dennis issued a warning that when it comes to product liability, the nationwide Opioid Crisis could very well dwarf the sum total of all cancer claims against Big Tobacco .

And it’s not just the giant Fortune 500 companies whose behinds are on the line. Even small businesses that simply provide health insurance might be libel if their employees get addicted to Opioids – or worse, overdose on them.

Dennis Kneale joins host and reputation coach Dean Rotbart with a clear message for listeners: If you’re in business and you’re not already closely monitoring the Opioid crisis, you need to be.

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Posted: January 15, 2018
Monday Morning Run Time: 23 minutes 23 seconds

Are Business Leaders Who Trust Their Instincts Sages or Fools?

Rick Snyder Finds That Intuition Makes for a Wise Business Counselor

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This week’s guest, Rick Snyder, was living and working successfully in Oregon as a coach to international businesses, when just shy of three years ago a persistent, deep, voice inside told him he really ought to get out of the American bubble and move to the South of France. So that’s exactly what he did.

That wasn’t odd for Rick, who teaches global business owners and entrepreneurs to listen closely to the instinctive voice we all have inside of us, and act more frequently on our sixth, intuitive sense.

Rick is the lead coach and founder of the business consulting firm Three Hats, and he’s in the process of writing a book – The Invisible Edge: Six Steps for Harnessing Your Intuition – all about using intuition as a business North Star.

Honing and trusting your intuition is not the stuff they teach in Business School, but as Rick is quick to point out, increasingly some of the most-successful and respected companies in America – including Zappos, Apple, and Google – are tapping into mindfulness, intuition, and similar alternative approaches for strategizing and planning.

Host and reputation coach Dean Rotbart says that his instinct tells him that some listeners will dismiss Rick and his reliance on instinct as nonsense. But Dean notes that Rick’s perspective is fresh and it is compelling.  Moreover, it’s worked well for him and many of his clients. 

So listen to this edition of Monday Morning Radio, and trust your own good sense to decide whether or not following Rick’s advice is right for you.

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Posted: January 8, 2018
Monday Morning Run Time: 43 minutes 13 seconds