Same Products, Same Company, Same Employees, But Much Great Profitability

How surefoot, a Boutique Agency, Converts Web Visitors into Customers

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INTRODUCTION A: On this week’s podcast, host and award-winning journalist Dean Rotbart interviews the co-founders of surefoot, a boutique agency offering an experienced, nimble team of strategists, designers, developers, and data analysts obsessed with growing companies like yours.

INTRODUCTION B: On this week’s podcast, host and award-winning journalist Dean Rotbart interviews the co-founders of surefoot, a boutique agency that has run more than 4,200 strategic A/B tests resulting in dramatic improvements turning online visitors into paying customers.

Whichever introduction you prefer, you’ll hear Wizard Academy alumnus Brian Schmitt and his partner, Laura Stude, explain their uncanny ability to boost online sales of clothing, gadgets and dozens of other product categories and services.

Brian, Laura, and their team at surefoot are conversion optimization gurus. They use A/B testing and other sophisticated analytical tools to determine how improvements to their clients’ websites – colors, content, graphics, placement, and functionality – can boost sales.

In their experience, they report, clients get back nearly ten times as much as they spend with surefire. That’s a staggering ROI.

Photos: Brian Schmitt and Laura Stude, surefoot.me
Posted: August 3, 2020
Monday Morning Run Time: 50:18

Capitalism is About Much More Than Profits, Or At Least it Can Be

Dan Bruder’s “Blendification System” Shows How to Make Private Ownership Work for All

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“I believe that capitalism is the most significant man-made invention ever.”

So declares this week’s guest Dan Bruder, a respected author, business strategist, and educator.

Dan is fully aware that his viewpoint isn’t politically correct. Indeed, it conflicts

with millions of dissatisfied Americans and protestors who blame the economic and political system that vests our country’s trade and industry in private hands for society’s many ills.

But rather than turn to socialism, or even Marxism, as some people advocate, Dan says capitalism can be refocused to best address its failures and the inequalities that have arisen over the past 50 years.

Dan’s book, The Blendification System: Activating Potential by Connecting Culture, Strategy, and Execution,” teaches capitalism as a means of not only generating profits for owners and shareholders, but also for enriching the lives of employees and customers. And, importantly, of building better communities as a result.

More than a philosophical treatise on private ownership and the good it can do, Blendification is also a “roll-up-your-sleeves and take these steps” playbook that shows readers how to transform theory into reality.

Listen in as Dan and host Dean Rotbart, an award-winning financial journalist, discuss the merits of making better applications of capitalism to ensure it works well for everyone.

To order your copy of “The Blendification System,” click here.

Photo: Daniel M. Bruder, The Blendification System
Posted: July 27, 2020
Monday Morning Run Time: 51:02

Monday Morning Radio Host Dean Rotbart is an Award-Winning Journalist

Monday Morning Radio host Dean Rotbart is an award-winning journalist. As a reporter and columnist for The Wall Street Journal, he was nominated for the Pulitzer Prize in Explanatory Reporting.

Rotbart was the founder of TJFR Business News Reporter, an influential trade newsletter and magazine that provided a behind-the-scenes look at business and financial journalists and their news organizations.

Dean Rotbart, host, Monday Morning Radio

In 2000, Rotbart chaired the Business News Luminary Awards (BNLA), a project that recognized the Top 100 business journalists of the 20th Century. The awards ceremony, held in the grand ballroom of The Waldorf Astoria in New York, attracted more than 1,100 journalists, family members, and friends.

Rotbart currently serves as chair and editor-in-chief of the 2020 Business News Visionary Awards, which honors those journalists whose efforts and foresight have transformed the profession over the course of the twenty years since the 2000 BNLA honors.

Since 2012, Rotbart has hosted and produced Monday Morning Radio, a weekly business-to-business podcast offering actionable insights to owners and entrepreneurs.

He serves on the faculty and is a former director of the nonprofit Wizard Academy; an innovative school for creative business owners and entrepreneurs. The courses he’s taught at the academy include Newsroom Confidential, Buzz Snatching, and Reputation Tool Chest.

Rotbart is a national ambassador for the nonprofit All Kids Bike® movement that rallies parents, educators, community leaders, health officials, and generous donors to place Kindergarten PE Programs into public schools for free.

This is Your Fastpass to Landing a Guest Spot on Network News and Talk Shows

Learn from Clint Arthur and His “Scientific” Celebrity Entrepreneurship Formula

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Why be an ordinary entrepreneur when you can become a “Celebrity Entrepreneur” and watch your bottom line grow along with your reputation?

Clint Arthur, a Wizard Academy alumnus, trains business owners on his “scientific formula” to land TV interviews, paid speaking engagements, VIP invitations, and book contracts. As their visibility grows, so do their bank balances.

Join Clint and host and award-winning journalist Dean Rotbart as they pull back the curtain on how reputations are manufactured, and reveal why merit alone has very little to do with modern celebrity status.

Register here for Clint Arthur’s “Medical Marketing Miracle Conference” in Atlanta in August, featuring Dr. Oz, Dr. Drew, Jocelyn Elders, former U.S. Surgeon General, and astronaut Mike Massimino.

Purchase a copy of Clint’s “Celebrity Entrepreneurship” book here.

Photo: Clint Arthur, Celebrity Entrepreneurship
Posted: July 20, 2020
Monday Morning Run Time: 1 hour 3 minutes

When COVID-19 Cut Off Edwin Dearborn’s Flow of Income, He Started Over

How Green Dragon Communications Responded Rapidly to Reinvent Itself

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When the COVID-19 shutdowns hit, entrepreneur Edwin Dearborn, an author and veteran advisor to small businesses, faced a double whammy: His Las Vegas-based consulting group helped clients grow their brands and sales by relying heavily on live, face-to-face conferences, exhibitions, and speaking engagements, the kind that Vegas is famous for hosting.

But since the social distancing quarantines began in March, the in-person conference and workshop industry has imploded, and with it, the opportunities for in-person branding.

Rather than call it quits, Edwin and his partner launched a new consultancy — Green Dragon Communications — that uses Zoom, YouTube, LinkedIn, and other digital platforms not only to promote his clients but also to attract new clients to Green Dragon.

In these unprecedented times, Edwin tells host and award-winning journalist Dean Rotbart, entrepreneurs must be willing to discover and exploit the opportunities created by the new business environment or fade into oblivion.

Photo: Edwin Dearborn, Green Dragon Communications
Posted: July 13, 2020
Monday Morning Run Time: 41:50

When the Stakes Are High and the Choices Difficult, Here’s a Framework for Deciding What to Do

Cheryl Strauss Einhorn on Why Her “AREA Method” is the Ultimate Problem-Solving Approach

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Former British Prime Minister and global diplomat Tony Blair credits Cheryl Strauss Einhorn, founder of CSE Consulting, with developing “the science of decision-making” and helping him resolve tough choices.

Einhorn, a master problem-solver, business consultant, author, and public speaker, is the developer behind the AREA Method, an increasingly popular framework that allows executives, politicians, and even investors to make better choices, especially when the stakes are high.

When you’re trying to answer significant business or personal questions, those with large and long-term repercussions, Cheryl tells host and award-winning journalist Dean Rotbart that her proprietary method will lead to better outcomes and a more efficient, less-stressful, decision-making process.

One high-impact decision that is actually easy to make, is not to miss this week’s valuable edition of Monday Morning Radio.

To order your copy of Cheryl Strauss Einhorn’s Problem Solved: A Powerful System for Making Complex Decisions with Confidence and Conviction, click here.

To order your copy of Investing in Financial Research: A Decision-Making System for Better Results, click here.

Photo: Cheryl Strauss Einhorn, CSE Consulting
Posted: July 6, 2020
Monday Morning Run Time: 54:25

Starting Today, You Can Profit by Running Your Business Like It’s “Day One”

Author Alex Kantrowitz Reveals the Managerial Secret of the Tech Titans

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After scrutinizing Microsoft, Google, Apple, Facebook, and Amazon daily for more than five years, Alex Kantrowitz decoded the single secret they all share: No matter how large these and other successful tech giants grow or how established they become, they still run their companies with the mentality and risk-taking attitudes of a startup.

Alex, who earlier this month launched his own independent newsletter and podcast called “Big Technology,” recently published “Always Day One: How the Tech Titans Plan to Stay on Top Forever.”

To successfully compete with the Amazons and Googles of the world, Alex tells host and award-winning reporter Dean Rotbart, today’s companies of all sizes not only have to adopt an “Always Day One” approach, they have to execute it better than the tech titans themselves.

The alternative, he warns, is “Day Two,” or stasis, where most once-profitable companies operate, leading inevitably to irrelevance, followed by a gradual decline culminating in total failure.

Did you miss Monday Morning Radio’s live panel, “Understanding TikTok and How It Can Turbocharge Your Sales”? Download the replay at https://tinyurl.com/Replay-TikTok.

Discover how you can put TikTok to work for your brand, and why it’s better than other social media platforms.

Photo: Alex Kantrowitz, Always Day One
Posted: June 29, 2020
Monday Morning Run Time: 49:13

When Your Employees Work Remotely and Steal from You

Two White-Collar Crime Experts Discuss Fraud and Embezzlement in the Work-from-Home Era

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Working from home? Stealing from your employers at home?

In the new COVID-19 work-at-home era, ripping off employers is easier and more common than you might imagine.

The coronavirus outbreak is a potential boon to employees who are willing to steal from their companies, as fraud and embezzlement are harder to prevent and detect when a company’s workforce is able to cheat remotely.

In addition, when employees must rely on video teleconferences and personal email accounts and cell phones, it increases the vulnerability of their employers to cyber-crime and theft of sensitive intellectual property.

Doug E. Cash and Trent L. Leavitt are white-collar crime specialists with Eide Bailly, one of the country’s most respected and most trusted CPA firms.

Doug is one part crime fighter and one part prevention expert. Trent is a cyber-detective, providing computer forensics, cell phone forensics, and eDiscover.

This week, Doug and Trent join host and award-winning journalist Dean Rotbart to inform business owners how to prevent their companies from falling victim to coronavirus-inspired criminals, and how to detect small problems before they grow into financial nightmares.

Download a free Eide Bailly special report, “How to Deal with Fraud Risk in a COVID-19 World,” prepared by guest Doug E. Cash, here.

Hear our January 2020 episode, Who’s in Your Wallet? How to Prevent, Detect, and Respond to Dishonest Workers, featuring Doug Cash and two other distinguished panel members, here.

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This episode marks the beginning of our 9th year producing this podcast, which launched in June 2012. 

Since our first episode, more than 750,000 listeners — most of them owners of small businesses and professional practices — have tuned in to gather actionable insights from their peers and from a who’s who of small business coaches and consultants.

A complete archive of this podcast, featuring nearly 400 full episodes, is available for free here. Subscribe to Monday Morning Radio on Apple Music here.

Photo: Doug E. Cash (l) and Trent L. Leavitt, Eide Bailly
Posted: June 22, 2020
Monday Morning Run Time: 61 Minutes

The Emerging Cold War Between the United States and China Explained

Bob Davis and Lingling Wei, Reporters for The Wall Street Journal, Share the Inside Story

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U.S.-China trade relations have been bumped off the front pages of American newspapers lately, as the toll of COVID-19 and race-related protests take center stage.

But over the long-term, the U.S.-China trade conflict will have consequences for all American businesses – spreading from the political arena to every nook and cranny of our economy.

Two of the most astute observers of this global financial story are Bob Davis and Lingling Wei, distinguished reporters for The Wall Street Journal. Bob is a Pulitzer Prize-winning senior editor who covers economic issues from the paper’s D.C. bureau.

Lingling, who until earlier this year reported for the Journal from China, is now based in New York, where she continues to focus on the intersection of Chinese politics and the economy.

Together, Bob and Lingling have written a terrific book looking at the roots and the consequences of the U.S.-Chinese trade conflict, titled: “Superpower Showdown: How the Battle Between Trump and Xi Threatens a New Cold War.”  

Published just last week, Superpower Showdown draws on Bob and Lingling’s vast experience covering the topic – having conducted 100s of interviews with government and business officials in both the U.S. and China — to trace how relations between the two superpowers went sour – and how the prospects for global peace and prosperity are threatened by the current stand-off.

Bob and Lingling have worked together covering U.S./China relations for more than seven years. Having the perspective of both the Americans and the Chinese make their book, Superpower Showdown, especially compelling reading.

Click here to hear a preview of Monday Morning Radio’s free, live, panel “Understanding TikTok and How It Can Turbocharge Your Sales.” Co-Hosted by Dean Rotbart and Evan Morgenstein, founder of The Digital Renegades, the panel takes place on June 18th at 11:30 am EDT. Registration is available at http://tinyurl.com/MMRTikTok.

Preview our new Monday Morning Radio community, Small Business Paramedics, featuring expert advice on how to buttress your business and reach your goals. Coming Summer 2020.

Photos: Bob Davis and Lingling Wei, Superpower Showdown
Posted: June 15, 2020
Monday Morning Run Time: 59 minutes 25 seconds

What Can Savvy Owners and Entrepreneurs Read into the Bestsellers List?

Insights for Authors, Would-Be Authors, and Readers from Bard Press’s Todd Sattersten

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Todd Sattersten is an author, literary agent, editor, blogger, and since January 2019, deputy publisher at Bard Press, the boutique house responsible for the success of The Little Red Book of Selling, The Gift of Struggle, The One Thing, and, of course, the incomparable Wizard of Ads Trilogy by Roy H. Williams.

Todd makes his living, in part, by trying to forecast where consumer taste in reading — specifically in business books — will be a year or two down the road. He is an acute observer of the industry; what’s hot, what’s not, and what’s likely to be the next in-demand topic.

Whether you’re already an author, a would-be author, or an avid reader, as host and award-winning journalist Dean Rotbart explains on this week’s edition of Monday Morning Radio, Todd’s analysis of current trends in the book industry and what’s driving them is intelligence that every owner and professional can profit from. 

Click here to hear a preview of Monday Morning Radio’s free, live, panel “Understanding TikTok and How It Can Turbocharge Your Sales.” Co-Hosted by Dean Rotbart and Evan Morgenstein, founder of The Digital Renegades, the panel takes place on June 18th at 11:30 am EDT. Registration is now open at http://tinyurl.com/MMRTikTok.

Preview our new Monday Morning Radio community, Small Business Paramedics, featuring expert advice on how to buttress your business and reach your goals. Coming Summer 2020.

Photo: Todd Sattersten
Posted: June 8, 2020
Monday Morning Run Time: 1 hour, 7 minutes