Whether You’re Caring for Aging Parents, or You Have Employees Who Are, the Struggle Can Be Enormous

Author Liz O’Donnell on the Best Ways to Cope, and Make It Easier on Your Own Children

[Listen and Profit Now™]

Owning a business while raising a family is challenging enough. Mix in caring for one or both aging parents, and the complexities of life expand exponentially.

That’s especially true for women, who comprise a majority of the 44 million unpaid eldercare providers in the United States.

Liz O’Donnell, who enjoyed a fast-paced career in marketing, can speak from experience. She was already juggling her job and two children when both her parents were diagnosed with terminal illnesses on the same day.

Liz, author of Working Daughter: A Guide to Caring for Your Aging Parents While Making a Living, not only shares her advice with host and reputation coach Dean Rotbart for coping with the added responsibilities of eldercare, she also spells out ways that aging Baby Boomers can lessen the burden on their kids when they cross the Rubicon into old age.

[Be sure to pick up a copy of Liz O’Donnell’s new book, Working Daughter: A Guide to Caring for Your Aging Parents While Making a Living.]

Photo: Liz O’Donnell, Working Daughter
Posted: August 19, 2019
Monday Morning Run Time: 37 minutes 23 seconds

Mastering LinkedIn, Facebook, and Instagram with Andrea Stenberg

Her Secret Sauce Includes Strategic Videos, Targeting, and Paid Messaging

[Listen and Profit Now™]

There are strategies of when, how, and why to use LinkedIn, Facebook, and Instagram, and Andrea Stenberg is an expert at helping small business owners and entrepreneurs harness them.

Good content – including the use of self-produced videos –  Andrea explains to host Dean Rotbart, is only part of the equation. More importantly, knowing exactly how to target prospective customers and clients, and how to buy paid messaging, will determine whether even the best content ever gets noticed, much less goes viral.

This week Andrea guides Monday Morning Radio listeners through the shoals of social networking visibility.

[Be sure to visit Andrea’s website, The Baby Boomer Entrepreneur, to get a free copy of “The Low Cost Online Video Toolkit.”]

Photo: Andrea Stenberg, The Baby Boom Entrepreneur
Posted: August 12, 2019
Monday Morning Run Time: 38 Minutes 09 Seconds

Rudy Schmid Became a First-Time Author at 86 Years Old

America’s Guide to Starting Your Own Company

[Listen and Profit Now™]

Rudy Schmid is a veteran accountant and first-time author who’s written a book – America’s Guide to Starting Your Own Company – that’s helping large numbers of young adults launch their own side hustles free of the flaws that too often hobble new businesses.

The concise book is also helpful for established businesses, especially when it comes to hiring and managing people, and sizing up banking relationships.

Rudy seems a bit embarrassed that he waited so long to share the lessons he learned from his own accounting practice with today’s eager young entrepreneurs.

“Nonsense,” replies host Dean Rotbart, “At 86 years of age, Rudy is an inspiration to every would-be author who thinks he or she is ‘too old’ to start.”

By the way, the Guide has been so well-received that Rudy is already working on a sequel, “How to Build Your Company for Success.”

Photo: Rudy Schmid, Author
Posted: August 5, 2019
Monday Morning Run Time: 24 minutes 46 seconds

Your Savings and Investments: A Conversation with ‘America’s Money Answers Man’

Jordan Goodman Wrote the Book on Personal Finance – Actually 13 Books

[Listen and Profit Now™]

Jordan Goodman is one of the country’s best-known personal finance journalists and authors, appearing frequently on national radio and television call-in shows to answer consumer questions on how to save and invest wisely. 

With 13 books under his belt, including the encyclopedic 992-page Everyone’s Money Book, he joins host Dean Rotbart this week to dispense insightful personal finance recommendations with a special emphasis on the finances of small business owners and entrepreneurs.

If you’ve got solid financial assets, Jordan will share his advice on how to generate even more of them. If you’ve got too much debt, he’s got a lot to say about how to offload it.

Visit Jordan’s website: www.MoneyAnswers.com

Everyone’s Money Book

Master Your Debt

Photo: Jordan E. Goodman, Author and Journalist
Posted: July 29, 2019
Monday Morning Run Time: 52 minutes 57 seconds

Meet the Amazing Founder of FSB Associates, Successfully Promoting More Than 2,000 Books

Fauzia Burke, a Pakistani Immigrant, is a Genuine American Success Story

[Listen and Profit Now™]

Fauzia Burke and her team at FSB Associates specialize in creating online awareness for books and authors. 

Since Fauzia launched her specialty marketing and publicity firm in 1995, FSB has orchestrated more than 2,000 successful book publicity campaigns, including those for award-winning actor Alan Alda; mega-authors Ken Blanchard and Brian Tracy, South Beach Diet guru Dr. Arthur Agaston, entrepreneur and publisher Arianna Huffington; broadcaster Mika Brzezinski; former U.S. Senator Bill Bradley, and Jordan Goodman, America’s Money Answers Man.

Fauzia, herself, is the author of “Online Marketing for Busy Authors – a must-read for any writer who doesn’t want to see his or her book make an express trip to the Bargain Books shelves at Barnes & Noble.

This week, in an extended interview, host and award-winning journalist Dean Rotbart talks with Fauzia about good PR, but more importantly, they detail how authors and publishers can successfully sell their books online.

Refreshingly, as you’ll hear, when Dean asks Fauzia a straight question, she gives him a straight answer. Questions include:

  • Can you make money writing books?
  • Does celebrity fluff sell better than quality research and writing?
  • Do mainstream publishers do a good job promoting their books?
  • How often has FSB failed to promote a book successfully?

Fauzia – a Pakistani immigrant who arrived here in 1981 and was raised by a single mom – is a genuine American success story, an inspiration, and an entrepreneur who has helped hundreds of authors fulfill their own dreams. 

Listen and Profit Now™ as she shares her inspirational journey – both business and personal.

Photo: Fauzia Burke, FSB Associates
PostedJuly 22, 2019
Monday Morning Run Time: 1 Hour 11 Minutes

The ‘Sound’ of Your Company or Product Merits Close Attention

David Ciccarelli’s Voices.com is the World’s Largest Marketplace for Voice Overs

[Listen and Profit Now™]

What your company or product “sounds” like is an essential component of its success.

When companies including Microsoft, Cisco, GoDaddy, and Shopify need to hire talent to be the voice of their commercials and other scripts, they look to Voices.com – the world’s largest online marketplace for voice over products and talents.

Since David Ciccarelli and his wife Stephanie wrote their business plan for Voices.com on a napkin back in 2005, they have expanded into 160 countries, bringing talent and clients together, and raising more than $20 million in venture capital.

This week David shares his entrepreneurial wisdom with host Dean Rotbart. No scripts. No second takes. Just the unvarnished voice of hard-fought experience.

Photo: David Ciccarelli, Voices.com
Posted: July 15, 2019
Monday Morning Run Time: 44:14

The Japanese Art of ‘Making Peace with Your Money’ Arrives in the U.S.

Mega-Author Ken Honda Shares his Zen-Like Secrets for Greater Success and Happiness

[Listen and Profit Now™]

Can a Zen-like philosophy of money translate into greater success and happiness for American business owners and entrepreneurs?

Ken Honda, a bestselling author in Japan who is known there as the “Zen Millionaire” believes it can, which is why he just published his first English-language book: Happy Money: The Japanese Art of Making Peace with Your Money.

Honda, no relation to the automotive family, tells host Dean Rotbart in an interview from Tokyo that how we think and feel about money is as important to wealth accumulation as where we invest it.

Even those who have very little money can profit by making sure that the resources they do have are “happy,” Honda contends.

Photo: Ken Honda, Happy Money
Posted: July 8, 2019
Monday Morning Run Time: 29:43